Directed by Sam Coleman of Giant Films in Cape Town, South Africa, this 90-second drone-shot film lyrically uses collective nouns to romance the beauty of animal groups across Africa – but at the same time highlighting their vulnerability and imminent extinction.
Titled “A Guardian,” the film for U.S.. charity Over&AboveAfrica was conceived by veteran ECD Andy Fackrell, known for his body of work over the years at 180 Amsterdam, and Wieden+Kennedy in Portland, Ore. (such as director Frank Budgen’s Nike “Tag” spot). Fackrell has moved back to Amsterdam and among his output is “A Guardian” which shows how drone technology is proving to be a surprising beacon of hope in Africa’s war against animal poaching. Drone surveillance is proving to be a savior for Africa’s endangered animal groups, increasing their survival chances by up to 80%, according to a pioneering group of conservationists, entrepreneurs and researchers called Air Shepherd.
CreditsClient Over&Above Africa Creative Andrew Fackrell; Mariya Munsey, art director; Shannon Worley, producer (Nice Kitty Films). Production Giant Films, Cape Town Sam Coleman, director; Cindy Gabriel, exec producer; Devin Tosselli, DP; Boris Vossgatter, producer; Nella Coetzer, production manager; Izolina de Vasconcelos, wardrobe; Carl Nicholl, drone pilot; Wayne van Rooyen, RC plane pilot; Bobby Kamnga, production assistant; Simeon Hamman, drone camera operator. Color Grading Nic Apostoli, colorist; Charmaine Greyling, online. Editorial Rock Paper Scissors, Los Angeles Adam Pertofsky, editor; Marjorie Sacks, assistant editor. Postproduction a52 Music Licensing Wool & Tusk Aaron Mercer. Music “Under The Trees’ Voices” Ezio Bosso, Sony Music Italy.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More