This week’s Top Spot is actually a narrative short for mountain bike band YT Industries, marked by feature filmmaking sensibilities which include ambitious storyline, production values and visual effects–as well as a cast which includes acclaimed actor Mads Mikkelsen.
Titled Return of the Goat II–New World Order, the film was directed by Otto Bathurst–known for his feature (Robin Hood, a 2018 release) and TV (Peaky Blinders) exploits–via production house SMUGGLER for agency SHIFT Active Media.
The branded entertainment film–which launches YT’s CAPRA bike–follows three seemingly unconnected but parallel stories of avid mountain bikers, each eerily aware of the ever-present looming of goat-like creatures. The suspenseful and engaging storyline, alongside high-octane action sequences, offers the perfect opportunity to explore the brand’s dynamic ethos and sense of adventure. Otto injects his trademark intentionality through subtle details, to create a visceral–yet nuanced–viewing experience.
Credits
Client YT Industries Andreas John, Markus Flossmann, Otto Bathurst, Toby Leslie, writers. Agency SHIFT Active Media Matt Doman, executive creative director; James Dando, Tom Bowes, producers. Production Company SMUGGLER Otto Bathurst, director/executive producer; Otto Bathurst, Patrick Milling-Smith, Brian Carmody, Fergus Brown, Sara Wallace, Toby Leslie, exec producers; Claire Jones, producer; Luca Chapman, production manager; Jallo Faber, DP; Theo Park, casting director, Luca Chapman, production manager; Miha Knific, production designer; Andrew Hulme, editor; Kurosh Shabany, edit assistant. Production Services, Slovenia Division Film Rok Bukovec, exec producer/line producer; Urska Vardijan, production manager; Kangjing Ziu, head of production. Stunts Marko Knafelc, Dean Forster, stunt coordinators. Locations Polona Kumelj, Matic Kosorok. Audio Martin Jelovsek, head of sound. Special Effects Joze Zalar, head of SFX. Postproduction Absolute James Coore, VFX supervisor; Sean Donaldson, storyboard artist; Ran Manolov, Pedro de la Puente, concept artist; Matt Turner, colorist. Ameen Abbas, Craig Healy, Ahmed Ghazy, CFX artists; James Coore, Guliz Demiray, Sersha Lawrence, Ameen Abbas, Craig Healy, Ollie Grant, Matt Lowery, Dan Baiton, Matt Burn, CG artists; Scott Simmonds, 2D lead; Carl Godwin-Alvarez, Gustavo Ribiero, Lucas Warren, Chris Tobin, Chris Chitty, Katie Rhodes, 2D artists; William Smith, Lawrence Scanlon, graphics; Danny Duke, exec producer; Dale Amanda Heron, Matt Supersad, producers. Sound Design Wave Studios Jack Sedgwick, supervising sound editor & re-recording mixer; Jack Patterson, assistant sound editor; Rebecca Boswell, executive sound producer.
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
