A young woman employee of a hip clothing store falls off a ladder while trying to hang a banner, crashing through a glass display case below. As a fellow worker calls for help, the bloody victim stands up and declares, “This is no accident!” She contends the company should have replaced the ladder years ago, and neglected to institute a proper safety policy. Viewers are directed to Prevent-it.ca. for more info.
Credits
Agency: DraftFCB | Chicago Robin Heisey, EVP/creative director; Joe Piccolo, group creative director/art director; Chris Taciuk, associate creative director/copywriter; Graham Tingle, art director; Jef Petrossi, copywriter; Pam Portsmouth, producer. Production Company: Soft Cell, Toronto.,Smuggler Link York and Eva Preger, executive producers; Merrie Wasson, producer; Jeff Low, production manager. Shot on location in Toronto.,Happy, director; Christopher Soos, DP, Brian Carmody and Patrick Milling Smith, executive producers Editorial: School Editing Johnny Devries, editor. Postproduction: Notch Gary Chuntz, colorist. Visual Effects: Framestore NY Murray Butler, senior Flame artist; James Razzall, senior producer; Talia Marash, 2D assistant. Sound Design: RMW Music Vlad Nikolic, mixer/sound designer. Audio: RMW Music Ted Rosnick, audio producer/director.
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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