Steve Ayson of MJZ directed this spot which shows moms lamenting their sons becoming attractive to the opposite sex thanks to Old Spice. Agency is Wieden+Kennedy, Portland, Ore.
Credits
Client Old Spice. Agency Wieden + Kennedy Portland. Susan Hoffman and Joe Staples, executive creative directors; Craig Allen and Jason Bagley, creative directors; Justine Armour and David Povill, copywriters; Ruth Bellotti, art director; Linsday Reed, senior producer; Ben Grylewicz, head of production. Production MJZ, bicoastal/international. Steve Ayson, director; Ryley Brown, DP, Emma Wilcockson, executive producer; Mark Hall, line production. Shot on location in and around Auckland, New Zealand. Editorial HutchCo, Los Angeles. Jim Hutchins, editor; Patrick O’Leary, assistant editor; Jane Hutchins, post producer. VFX/Post The Mill. Arielle David, head of production; Sue Troyan, executive producer; Adam Reeb, producer; Ben Sposato, coordinator; Tim Davies, creative director/Flame lead; Steve Anderson, shoot supervisor; Meng-Yang Lu, 3D lead; Mike Di Nocco, 3D artist; John Price, Lisa Ryan, Margolit Steiner, Scott Wilson, Jale Parson, Edward Black, Steve Cokonis, Tara De Marco, Tim Robbins and Dag Ivarsory, 2D artists. MPC, Los Angeles. Mark Gethin, colorist. Music Walker, Portland. Brad Neely, composer/arranger; Sara Matarazzo, producer; Abbey Hickman, assistant producer. Music Record Warehouse Studio and GGRP Productions, Vancouver. Vince Renaud, music record engineer; Graeme Gibson, composition engineer; Zack Blackstone, music engineer assistant; Derick Cobden, record coordinator. Audio Barking Owl, Los Angeles. Brock Babcock, post engineer; Whitney Fromholtz, producer.
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Ford, W+K London, WracK Team On “Charge Around The Globe” Docuseries
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
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