This follow-up to the acclaimed “Momsong” has mothers continuing to lament that their sons are becoming men–thanks to the sex appealing scent of Old Spice. This time, though, the new wrinkle, is that while Moms are grieving, Dads are rejoicing over their boys’ coming of age.
Andreas Nilsson of Biscuit Filmworks directed this spot conceived by a creative team at Wieden+Kennedy, Portland, Ore., and driven by a track ,“Dadsong,” out of Portland-based music house Walker. VFX house was The Mill.
Client Old Spice Agency Wieden+Kennedy, Portland, Ore. Jason Bagley, Craig Allen, creative directors; Jason Kreher, Nathaniel Lawlor, copywriters; Matt Sorrell, Ruth Bellotti, art directors; Lindsay Reed, sr. producer; Susan Hoffman, Joe Staples, executive creative directors. Production Biscuit Filmworks Andreas Nilsson, director; Shawn Lacy, managing director; Colleen O’Donnell, exec producer; Jay Veal, line producer; Fredrik Backar, DP. Editorial MacKenzie Cutler Gavin Cutler, editor; Pamela Petruski, assistant editor; Sasha Hirschfeld, post producer. VFX The Mill Sue Troyan, exec producer; Adam Reeb, producer; Kris Drenzek, coordinator; Tim Davies, creative director; Becky Porter, sr. VFX artist; Alex Candlish, Patrick Munoz, John Price, Timothy Crabtree, Adam Lambert, Anthony Petitti, Yukiko Ishiwata, Phil Mayer, VFX artists; Jason Jansky, computer VFX artist. Music Walker Sara Matarazzo, exec producer; Abbey Hickman, assistant producer; Bret McKenzie, composer; Mickey Petralia, arranger. Audio HEARby John Buroker, engineer; Nannette Buroker, exec producer. Post The Mill Adam Scott, colorist; Thatcher Peterson, exec producer; Natalie Westerfield, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
