Last year around this time, UPS made a precocious kid named Carson a driver for a day. Fast forward to today, Ogilvy & Mather has fulfilled his mom’s wish for more kids to have the same experience and share in the joy of giving and delivering to others. Ogilvy and UPS gathered three new kids to take on the challenge of becoming UPS’ littlest and most adorable drivers.
In this video, directed by Theresa Wingert of production company FIONA, we are introduced to the new “Driver Training Camp.” And our new drivers make actual deliveries to kids at Ronald McDonald House in Aurora, Colo. It’s part of a charitable initiative to deliver wishes.
CreditsClient UPS Agency Ogilvy & Mather, New York Steve Simpson, chief creative officer, North America and worldwide; Alfonso Marian, chief creative officer, OgilvyOne NY; Chris Curry, Jerry Dugan, group creative directors; Alexis Garber, sr. copywriter; Rachel Frank, sr. art director; Alicia Zuluaga, sr. producer; Mark Weintraub, executive digital group director; Ed Sumner, associate director, project management, digital production. Production FIONA Theresa Wingert, director; Henry Link, DP. Editorial Hogarth/Ogilvy J.P. Damboragian, editor. Music Yessian
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