Last year around this time, UPS made a precocious kid named Carson a driver for a day. Fast forward to today, Ogilvy & Mather has fulfilled his mom’s wish for more kids to have the same experience and share in the joy of giving and delivering to others. Ogilvy and UPS gathered three new kids to take on the challenge of becoming UPS’ littlest and most adorable drivers.
In this video, directed by Theresa Wingert of production company FIONA, we are introduced to the new “Driver Training Camp.” And our new drivers make actual deliveries to kids at Ronald McDonald House in Aurora, Colo. It’s part of a charitable initiative to deliver wishes.
Credits
Client UPS Agency Ogilvy & Mather, New York Steve Simpson, chief creative officer, North America and worldwide; Alfonso Marian, chief creative officer, OgilvyOne NY; Chris Curry, Jerry Dugan, group creative directors; Alexis Garber, sr. copywriter; Rachel Frank, sr. art director; Alicia Zuluaga, sr. producer; Mark Weintraub, executive digital group director; Ed Sumner, associate director, project management, digital production. Production FIONA Theresa Wingert, director; Henry Link, DP. Editorial Hogarth/Ogilvy J.P. Damboragian, editor. Music Yessian
Director Marc André Debruyne--who’s handled by production house Open Swim for U.S. representation--brings Coca-Cola’s legacy of celebrating holiday traditions to life in this campaign spotlighting Filipino Balikbayan boxes. The spot--out of Toronto agencies Taxi and VML--features Tita Rosita, owner of the oldest Filipino-Canadian grocery store in Toronto, whose much-adored shop was wrapped like a massive Coca-Cola-themed Balikbayan box as she prepared hundreds of boxes for customers to send their loved ones, with Coca-Cola paying for the boxes and the cost of shipping them to the Philippines. The spot is a testament to the brand’s prevailing facilitation of cultural and generational connectivity, especially during the holiday season.
The collaborative project--produced by Toronto production company MOWAD--was particularly special for Debruyne, who’s Filipino, because of the large presence of Filipino crew members on set. “It’s a totally surreal feeling when a work project crosses over into your personal life. It’s not too often that happens,” shares Debruyne. “The number of Balikbayan boxes I’ve sent home since I was a child, being surrounded by so many Filipinos on set – both crew and cast, and even being served pancit by Tita Rosita for lunch (and getting yelled at after because I didn’t have seconds) brought back so many wonderful memories of my mom. It was such a fun vibe on set. This wasn’t even a job, it was truly something special.”
