Last year around this time, UPS made a precocious kid named Carson a driver for a day. Fast forward to today, Ogilvy & Mather has fulfilled his mom’s wish for more kids to have the same experience and share in the joy of giving and delivering to others. Ogilvy and UPS gathered three new kids to take on the challenge of becoming UPS’ littlest and most adorable drivers.
In this video, directed by Theresa Wingert of production company FIONA, we are introduced to the new “Driver Training Camp.” And our new drivers make actual deliveries to kids at Ronald McDonald House in Aurora, Colo. It’s part of a charitable initiative to deliver wishes.
Credits
Client UPS Agency Ogilvy & Mather, New York Steve Simpson, chief creative officer, North America and worldwide; Alfonso Marian, chief creative officer, OgilvyOne NY; Chris Curry, Jerry Dugan, group creative directors; Alexis Garber, sr. copywriter; Rachel Frank, sr. art director; Alicia Zuluaga, sr. producer; Mark Weintraub, executive digital group director; Ed Sumner, associate director, project management, digital production. Production FIONA Theresa Wingert, director; Henry Link, DP. Editorial Hogarth/Ogilvy J.P. Damboragian, editor. Music Yessian
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
