Last year around this time, UPS made a precocious kid named Carson a driver for a day. Fast forward to today, Ogilvy & Mather has fulfilled his mom’s wish for more kids to have the same experience and share in the joy of giving and delivering to others. Ogilvy and UPS gathered three new kids to take on the challenge of becoming UPS’ littlest and most adorable drivers.
In this video, directed by Theresa Wingert of production company FIONA, we are introduced to the new “Driver Training Camp.” And our new drivers make actual deliveries to kids at Ronald McDonald House in Aurora, Colo. It’s part of a charitable initiative to deliver wishes.
Credits
Client UPS Agency Ogilvy & Mather, New York Steve Simpson, chief creative officer, North America and worldwide; Alfonso Marian, chief creative officer, OgilvyOne NY; Chris Curry, Jerry Dugan, group creative directors; Alexis Garber, sr. copywriter; Rachel Frank, sr. art director; Alicia Zuluaga, sr. producer; Mark Weintraub, executive digital group director; Ed Sumner, associate director, project management, digital production. Production FIONA Theresa Wingert, director; Henry Link, DP. Editorial Hogarth/Ogilvy J.P. Damboragian, editor. Music Yessian
Hellmann’s Super Bowl commercial “When Sally Met Hellmann’s” brings together Billy Crystal and Meg Ryan--35 years after the 1980s’ hit rom-com When Harry Met Sally, evoking timeless flavor and nostalgia with the iconic line: “I’ll have what she’s having.” Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film’s unforgettable scene in Katz’s Delicatessen, with a deliciously creamy twist, thanks to Hellmann’s mayonnaise.
The :30 commercial finds Sally sitting across from Harry, wearing his classic cable knit fisherman’s sweater, celebrating their anniversary over a traditional deli lunch. Sally is displeased with her turkey sandwich until she adds a generous squeeze of rich and creamy Hellmann’s mayonnaise that adds mind-blowing flavor so palpable that the rest of the patrons can’t help but notice. So much so, award-nominated actress and producer, Sydney Sweeney, takes notice, delivering the famous line, “I’ll Have What She’s Having.”
This is a :60 version of the spot which was created by agency VML and directed by Jake Szymanski. (The :30 is slated to run during the second quarter of the Super Bowl.)
