Michael Haussman via HSI and Person Films directed a campaign, including this anthem spot for malware protection company Norton out of agency Grey, San Francisco. Inspiring poetic language plays alongside people who dare to boldly go through life with a sense of passion and adventure. They can pursue knowledge, communication and connecting with others online as well, secure in the knowledge that Norton has their security intact.
Haussman’s use of documentary-style filmmaking and hand-held camerawork imparts an authentic feel to the work, while black and white photography adds a majestic feel–the only color used being Norton’s trademark yellow insignia.
Credits
Client Norton Agency Grey, San Francisco Curt Detweiler, chief creative officer; Ari Halper, Stephen Krauss, Michael Buss, creative directors; Mark Chila, art director; Julie Costanzo, producer. Production HSI and Person Films Michael Haussman, director; Rebecca Skinner, executive producer/managing director (HSI); Cecile Leroy, executive producer (Person Films); Linda Masse, producer; Fabiomassimo Dell’Orco, line producer; Paolo Caimi, DP. Editorial Union Marco Perez, editor. Music/Sound Design Mophonics Adam Harriman, Stephan Altman.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
