Noam Murro of Biscuit Filmworks directed this :30, titled “Mardi Gras,” which shows a cause-and-effect chain of events which provides answers to tax return form questions ranging from marital status to health-related expenses. The humorous scenarios underscore the ease with which folks can complete their tax returns via Intuit TurboTax.
Agency is Wieden+Kennedy, Portland, Ore.
Client Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Dan Kroeger, Max Stinson, creative directors; Darcie Burrell, Brooke Barker, copywriters; Chris Taylor, art director; Endy Hedman, producer; Julie Gursha, assistant producer; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production; Amber Higgins, Nathan Goldberg, strategic planning; Liza Robbins, project management. Production Biscuit Filmworks Noam Murro, director; Colleen O’Donnell, exec producer; Jay Veal, line producer; Simon Duggan, DP. Editorial Rock Paper Scissors Stewart Reeves, editor; Leah Carnahan, post producer; Dave Sellars, post exec producer. VFX The Mill John Shirley, 2D lead; Robert Sethi, 3D lead; Chris Harlowe, VFX producer; Karina Ford, VFX coordinator; Brad Scott, Trent Shumway, Flame; Becky Porter, Anthony Petitti, Mike Simons, Nuke; Steve Olson, Mike DiNocco, Carl Harders; Nathaniel Morgan, Danny Yoon, Matt Neopolitan, Margaux Huneau, Anthony Northman, Alberto Lara, CG; Jiyoung Lee, DMP. Music Song” Mack the Knife” Barking Owl Kelly Bayett, producer. Sound Design Barking Owl Mike Anastasi, sound designer; Kelly Bayett, producer. Audio Post Lime Studios Loren Silber, Zach Fisher, mixers.
Ford shared details of its campaign across Europe to cement the relaunch of its legendary Capri nameplate as an electric vehicle, following a provocative and successful unveiling earlier this year.
Developed by Wieden+Kennedy London, the “Mischief Rewired” campaign initially premiered on U.K. TV screens from Boxing Day (12/26), disrupting modern ad breaks with vintage ads from the Ford Capri archives--rewired with a bolt of modern mischief. Now, the full three films are fully rolling out across Europe, including this one titled “Prowl” in which panthers stalk the car as it drives through the desert.
From the 1960s to the 1980s, the Ford Capri was the car of choice for stuntmen, musical icons and movie stars. Now, these films--directed by Fredrik Bond of MJZ, with Academy Award-nominated Rodrigo Prieto as DP--tell audiences that the legend is back in an all-new, electrified and mischievous form for the modern era.
Pete Zillig, director of marketing, Ford in Europe, commented, “When you say ‘The Legend is back’ you need to be all in. What better way to do that than use some of those classic old Capri ads as a springboard into Capri’s electric future. Very proud of this brave work that stands out boldly in a sea of EV sameness.”
David Colman, creative director at Wieden+Kennedy London, said, “To relaunch the Capri as a new electric vehicle, we wanted to tap into its iconic past. From its role as the go-to car for stuntmen to its appearances alongside music legends and movie stars, the Capri was a symbol of excitement, individuality, and style. The idea took shape when our creative team, Georgina Brisby and Marcelo Duarte, discovered the archive of legendary vintage Capri ads and suggested ‘rewiring’ them. With... Read More
