Noam Murro of Biscuit Filmworks directed this :30, titled “Mardi Gras,” which shows a cause-and-effect chain of events which provides answers to tax return form questions ranging from marital status to health-related expenses. The humorous scenarios underscore the ease with which folks can complete their tax returns via Intuit TurboTax.
Agency is Wieden+Kennedy, Portland, Ore.
Credits
Client Intuit TurboTax Agency Wieden+Kennedy, Portland, Ore. Dan Kroeger, Max Stinson, creative directors; Darcie Burrell, Brooke Barker, copywriters; Chris Taylor, art director; Endy Hedman, producer; Julie Gursha, assistant producer; Joe Staples, Mark Fitzloff, executive creative directors; Ben Grylewicz, head of production; Amber Higgins, Nathan Goldberg, strategic planning; Liza Robbins, project management. Production Biscuit Filmworks Noam Murro, director; Colleen O’Donnell, exec producer; Jay Veal, line producer; Simon Duggan, DP. Editorial Rock Paper Scissors Stewart Reeves, editor; Leah Carnahan, post producer; Dave Sellars, post exec producer. VFX The Mill John Shirley, 2D lead; Robert Sethi, 3D lead; Chris Harlowe, VFX producer; Karina Ford, VFX coordinator; Brad Scott, Trent Shumway, Flame; Becky Porter, Anthony Petitti, Mike Simons, Nuke; Steve Olson, Mike DiNocco, Carl Harders; Nathaniel Morgan, Danny Yoon, Matt Neopolitan, Margaux Huneau, Anthony Northman, Alberto Lara, CG; Jiyoung Lee, DMP. Music Song” Mack the Knife” Barking Owl Kelly Bayett, producer. Sound Design Barking Owl Mike Anastasi, sound designer; Kelly Bayett, producer. Audio Post Lime Studios Loren Silber, Zach Fisher, mixers.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More