Humble director Brent Jones and ad agency Zimmerman recently brought back their popular “Ride of Your Life” campaign for the new Nissan Altima.
Taking the “Ride of Your Life” concept to new heights, this two-minute spot employs a documentary-style approach to capture the excitement around Nissan’s glass “Mystery Cube” at a Southern California mall. Jones and the Humble team utilized high-end projection mapping to create slick opaque graphics on all sides of the cube. Suddenly the cube turns clear, revealing the Altima and a race car driver waiting inside. Selected participants are then whisked off to a nearby speedway for a thrilling ride.
Credits
Client Nissan Agency Zimmerman David Hedeman, Steve Rice, VPs/creative directors; Ron Warner, executive producer; Caridad Ravelo, associate creative director; Bianca Brody, creative production planner. Production Humble Brent Jones, director; Eric Berkowitz, president/founder; Persis Koch, VP/exec producer; Ned Brown, Dawn Fanning Moore, exec producers; Greg Bartlett, producer. Postproduction Studio Z.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app.
We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream.
The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek.
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