Humble director Brent Jones and ad agency Zimmerman recently brought back their popular “Ride of Your Life” campaign for the new Nissan Altima.
Taking the “Ride of Your Life” concept to new heights, this two-minute spot employs a documentary-style approach to capture the excitement around Nissan’s glass “Mystery Cube” at a Southern California mall. Jones and the Humble team utilized high-end projection mapping to create slick opaque graphics on all sides of the cube. Suddenly the cube turns clear, revealing the Altima and a race car driver waiting inside. Selected participants are then whisked off to a nearby speedway for a thrilling ride.
Credits
Client Nissan Agency Zimmerman David Hedeman, Steve Rice, VPs/creative directors; Ron Warner, executive producer; Caridad Ravelo, associate creative director; Bianca Brody, creative production planner. Production Humble Brent Jones, director; Eric Berkowitz, president/founder; Persis Koch, VP/exec producer; Ned Brown, Dawn Fanning Moore, exec producers; Greg Bartlett, producer. Postproduction Studio Z.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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