In this TV spot, a country drive turns into the adventure of a lifetime. With the father at the wheel and his daughter as a passenger, a Nissan Pathfinder battles the stormy elements and picks up some friends along the way. Dad and daughter rescue and collect animals in pairs, creating their own wild kingdom within the Pathfinder.
This modern-day version of Noah’s Ark isn’t epic in scale with swooping vistas and wide-angle helicopter shots. Instead, it’s an up-close story as we see the father and his daughter interact and strengthen their bond through the experience.
Peter Thwaites of The Corner Shop directed for TBWAChiatDay, Los Angeles.
Credits
Client Nissan North America/Nissan Pathfinder Agency TBWA\Chiat\Day, Los Angeles Stephen Butler, executive creative director; Tito Melega, Karl Dunn, creative directors; Logan O’Brien, copywriter; Chris Mizutani, art director; Peter Bracegirdle, managing director; Oke Mueller, group planning director; Leigh Davidson, planner; Andy Galvin, sr. product strategist; Richard O’Neill, executive director of integrated production; Stephanie Dziczek, producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer; Donald Taylor, producer. Editorial Work Post Neil Smith editor; Sterling Robertson, assistant editor, Erica Thompson, exec producer; Sari Resnick, sr. producer. Visual Effects The Mill Sue Troyan, sr. executive producer; Enca Kaul, exec producer; Jessica Ambrose, VFX producer; Jillian Lynes, coordinator; James Allen, Bill Higgins, John Price, shoot supervision; Chris Knight, creative director; James Allen, 2D lead; Gareth Parr, Dag Ivarsoy, Scott Wilson, Remedy Huynh, Steve Kokonis, 2D artists; Rasha Shalaby, Thom Price, Itai Muller, matte painters; Charles Storniolo, 3D artist; Adam Scott, colorist; LaRue Anderson, executive telecine producer. Audio Margarita Mix Jimmy Hite, mixer. Sound Design Dror Mohar, sound designer. Music Johnny Cash, Paul Clark.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
