In this TV spot, a country drive turns into the adventure of a lifetime. With the father at the wheel and his daughter as a passenger, a Nissan Pathfinder battles the stormy elements and picks up some friends along the way. Dad and daughter rescue and collect animals in pairs, creating their own wild kingdom within the Pathfinder.
This modern-day version of Noah’s Ark isn’t epic in scale with swooping vistas and wide-angle helicopter shots. Instead, it’s an up-close story as we see the father and his daughter interact and strengthen their bond through the experience.
Peter Thwaites of The Corner Shop directed for TBWAChiatDay, Los Angeles.
CreditsClient Nissan North America/Nissan Pathfinder Agency TBWA\Chiat\Day, Los Angeles Stephen Butler, executive creative director; Tito Melega, Karl Dunn, creative directors; Logan O’Brien, copywriter; Chris Mizutani, art director; Peter Bracegirdle, managing director; Oke Mueller, group planning director; Leigh Davidson, planner; Andy Galvin, sr. product strategist; Richard O’Neill, executive director of integrated production; Stephanie Dziczek, producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer; Donald Taylor, producer. Editorial Work Post Neil Smith editor; Sterling Robertson, assistant editor, Erica Thompson, exec producer; Sari Resnick, sr. producer. Visual Effects The Mill Sue Troyan, sr. executive producer; Enca Kaul, exec producer; Jessica Ambrose, VFX producer; Jillian Lynes, coordinator; James Allen, Bill Higgins, John Price, shoot supervision; Chris Knight, creative director; James Allen, 2D lead; Gareth Parr, Dag Ivarsoy, Scott Wilson, Remedy Huynh, Steve Kokonis, 2D artists; Rasha Shalaby, Thom Price, Itai Muller, matte painters; Charles Storniolo, 3D artist; Adam Scott, colorist; LaRue Anderson, executive telecine producer. Audio Margarita Mix Jimmy Hite, mixer. Sound Design Dror Mohar, sound designer. Music Johnny Cash, Paul Clark.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
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