In this TV spot, a country drive turns into the adventure of a lifetime. With the father at the wheel and his daughter as a passenger, a Nissan Pathfinder battles the stormy elements and picks up some friends along the way. Dad and daughter rescue and collect animals in pairs, creating their own wild kingdom within the Pathfinder.
This modern-day version of Noah’s Ark isn’t epic in scale with swooping vistas and wide-angle helicopter shots. Instead, it’s an up-close story as we see the father and his daughter interact and strengthen their bond through the experience.
Peter Thwaites of The Corner Shop directed for TBWAChiatDay, Los Angeles.
Credits
Client Nissan North America/Nissan Pathfinder Agency TBWA\Chiat\Day, Los Angeles Stephen Butler, executive creative director; Tito Melega, Karl Dunn, creative directors; Logan O’Brien, copywriter; Chris Mizutani, art director; Peter Bracegirdle, managing director; Oke Mueller, group planning director; Leigh Davidson, planner; Andy Galvin, sr. product strategist; Richard O’Neill, executive director of integrated production; Stephanie Dziczek, producer. Production The Corner Shop Peter Thwaites, director; Anna Hashmi, exec producer; Donald Taylor, producer. Editorial Work Post Neil Smith editor; Sterling Robertson, assistant editor, Erica Thompson, exec producer; Sari Resnick, sr. producer. Visual Effects The Mill Sue Troyan, sr. executive producer; Enca Kaul, exec producer; Jessica Ambrose, VFX producer; Jillian Lynes, coordinator; James Allen, Bill Higgins, John Price, shoot supervision; Chris Knight, creative director; James Allen, 2D lead; Gareth Parr, Dag Ivarsoy, Scott Wilson, Remedy Huynh, Steve Kokonis, 2D artists; Rasha Shalaby, Thom Price, Itai Muller, matte painters; Charles Storniolo, 3D artist; Adam Scott, colorist; LaRue Anderson, executive telecine producer. Audio Margarita Mix Jimmy Hite, mixer. Sound Design Dror Mohar, sound designer. Music Johnny Cash, Paul Clark.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
