Brigg Bloomquist–who's being handled by GO Film–directed this :30 which depicts the sprawling, image-obsessed Los Angeles market. Boutique agency Union Made Creative, San Francisco, was tasked with developing a grand theme that could not only hold all the disparate sports in the region but also nod to the city's preoccupation with fame and the oft-overlooked work it takes to attain it. Morgan Bradley of Beast edited the spot.
Credits
Client: Nike Agency: Union Made Creative, San Francisco. Keith Cartwright, chief creative officer; Brigg Bloomquist, creative director/copywriter; Whitney Ruef, copywriter; Lydia White, art director; Chuck Welch, strategy Charity Bustamante, broadcast producer Production Company: GO Film (production consultant), bicoastal. Brigg Bloomquist, director; Gary Rose, exec producer; Pia-Louise Lauritsen, Greg Jones, producers; DP: Pablo Berron, DP. Editorial: BEAST, Chicago Morgan Bradley, editor; Kendall Fash, producer; Melissa Thornley, managing director. Postproduction: Company 3, Chicago. Tyler Roth, colorist Method (no contact info) Bruno Fukumothi, Flame artist; Krystina Wilson, exec producer. Music: Human Sound Design: henryboy (no contact info) Bill Chesley, sound designer.
ScreenWork Categories:Commercial
Screenwork Type:Top Spot
Director Zack Seckler Shares Secret Password, Gets Us Into The Dollar Shave Club
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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