A couple in a vacant field starts to imagine what might be as we see them act out as if they are in their new family dream house–even though there’s no home in sight. But through their actions, we see “The Power of Possible” in this campaign for U.S. Bank from Minneapolis agency Carmichael Lynch.
Nicoli Fuglsig of MJZ directed this spot titled “House,” with Method serving as the VFX studio.
Client U.S. Bank Agency Carmichael Lynch, Minneapolis Marty Senn, chief creative officer; Puja Shah, associate creative director; Ryan Falch, sr. writer; Joe Grundhoefer, head of production; Freddie Richards, executive content producer. Production MJZ Nicolai Fuglsig, director; Emma Wilcockson, exec producer; Karen O’Brien, producer; Hoyte Van Hoytema, DP; Christopher Glass, production designer. Editorial Rock Paper Scissors NY Mikkel EG Nielsen, editor; Alex Liu, assistant editor; Eve Kornblum, exec producer; Lisa Barnable, producer. VFX Method Stephanie Gilgar, exec producer; Julie Osborn, producer; Olivier Dumont, VFX supervisor; Pouyan Navid, CG supervisor; Brian Delmonico, compositing supervisor. Postproduction Company 3 Audio Mix SisterBoss Sound Design Robot Repair/SisterBoss Music Robot Repair Talent Reid Scott, voiceover announcer
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
Read More
