A couple in a vacant field starts to imagine what might be as we see them act out as if they are in their new family dream house–even though there’s no home in sight. But through their actions, we see “The Power of Possible” in this campaign for U.S. Bank from Minneapolis agency Carmichael Lynch.
Nicoli Fuglsig of MJZ directed this spot titled “House,” with Method serving as the VFX studio.
Client U.S. Bank Agency Carmichael Lynch, Minneapolis Marty Senn, chief creative officer; Puja Shah, associate creative director; Ryan Falch, sr. writer; Joe Grundhoefer, head of production; Freddie Richards, executive content producer. Production MJZ Nicolai Fuglsig, director; Emma Wilcockson, exec producer; Karen O’Brien, producer; Hoyte Van Hoytema, DP; Christopher Glass, production designer. Editorial Rock Paper Scissors NY Mikkel EG Nielsen, editor; Alex Liu, assistant editor; Eve Kornblum, exec producer; Lisa Barnable, producer. VFX Method Stephanie Gilgar, exec producer; Julie Osborn, producer; Olivier Dumont, VFX supervisor; Pouyan Navid, CG supervisor; Brian Delmonico, compositing supervisor. Postproduction Company 3 Audio Mix SisterBoss Sound Design Robot Repair/SisterBoss Music Robot Repair Talent Reid Scott, voiceover announcer
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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