A couple in a vacant field starts to imagine what might be as we see them act out as if they are in their new family dream house–even though there’s no home in sight. But through their actions, we see “The Power of Possible” in this campaign for U.S. Bank from Minneapolis agency Carmichael Lynch.
Nicoli Fuglsig of MJZ directed this spot titled “House,” with Method serving as the VFX studio.
Client U.S. Bank Agency Carmichael Lynch, Minneapolis Marty Senn, chief creative officer; Puja Shah, associate creative director; Ryan Falch, sr. writer; Joe Grundhoefer, head of production; Freddie Richards, executive content producer. Production MJZ Nicolai Fuglsig, director; Emma Wilcockson, exec producer; Karen O’Brien, producer; Hoyte Van Hoytema, DP; Christopher Glass, production designer. Editorial Rock Paper Scissors NY Mikkel EG Nielsen, editor; Alex Liu, assistant editor; Eve Kornblum, exec producer; Lisa Barnable, producer. VFX Method Stephanie Gilgar, exec producer; Julie Osborn, producer; Olivier Dumont, VFX supervisor; Pouyan Navid, CG supervisor; Brian Delmonico, compositing supervisor. Postproduction Company 3 Audio Mix SisterBoss Sound Design Robot Repair/SisterBoss Music Robot Repair Talent Reid Scott, voiceover announcer
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
