This :90 TV spot (and accompanying :30 version), created by Macy’s and new creative agency partner, BBDO New York, tells the action-packed story of six different women who are startled when they are faced with another version of themselves. To drive this story, the film is accompanied by an orchestral score of Blondie’s hit song “One Way or Another” as we follow each of these women chasing their alternate selves. In doing this, the lyrics of the song are turned into a powerful statement sung by each woman as they engage in their chase. The film ends with a call to action: “Find spring fashion. Find the remarkable you.”
Nicolai Fuglsig of MJZ directed the commercial which is titled “The Chase.”
Credits
Client Macy’s Agency BBDO New York David Lubars, chief creative officer, worldwide; Greg Hahn, chief creative officer, NY; Danilo Boer, Marcos Kotlhar, executive creative directors; Cesar Finamori, Roberto Danino, Joao Unzer, Kathryn Kvas, associate creative directors; Noreen Mashi, sr. project manager; Dan Blaney, executive producer; Rani Vaz, director of music. Production MJZ Nicolai Fuglsig, director; Laurie Boccaccio, line producer; Emma Wilcockson, executive producer; Greig Fraser, DP; Jahmin Assa, production designer. Editorial Work Rich Orrick, editor; Theo Mercado, assistant editor; Erica Thompson, exec producer. Postproduction/VFX Blacksmith Daniel Morris, VFX supervisor/2D lead; Chris Memoli, Youngjae Lee, 2D artists. Trace VFX Charlotte Arnold, exec producer; Alexa Mauro, producer. Music Sound Tree “One Way or Another” arranged and produced by Luis Almau, Peter Raeburn and Luke Fabia; Jay James, Sound Tree producer; Kyra Selman, vocal coach. Sound Design Brian Emrich, sound designer. Audio Post Sonic Union Steve Rosen, mixer. Color Company 3 Tom Poole, colorist.
Uber Eats launches its new brand platform for the U.K.--”When You’ve Done Enough, Uber Eats”--which celebrates moments of often-needed relaxation and downtime delivered by Uber Eats. The first in a series of films has been rolled out to showcase iconic figures entertainingly embracing their downtime.
“Evil’d Enough” stars Academy Award winner (No Country For Old Men) Javier Bardem, who is well known for playing malevolent characters during his acting career. This TV commercial is directed by Emmy Award-winning filmmaker David Shane and produced through O Positive for agency Mother in London.
Bardem said “Playing a bad guy can be very demanding. Even villains deserve a little downtime after a long day of being evil. And that’s exactly what Uber Eats delivers.”
“Evil’d Enough” parachutes us into what appears to be the middle of a classic film scene, starring Bardem in his next iconic evil role. He and his generals sit at a menacing boardroom table in his lair, discussing the next steps for world domination (for what must be the millionth time). But when Bardem decides he’s had enough of evil-ing for the day, he knows exactly what he wants: a little downtime, provided by sushi ordered on Uber Eats.
Director Shane said, “It’s such a strong idea. We’ve all kind of chafed under the weight of other people’s expectations for us. We may not all be cinematic evil masterminds, but we’ve all needed a break. Javier was a gem to work with. Super invested and really collaborative. There was never a false moment from him. It was just a lovely magical couple of days.”
The integrated campaign launched yesterday (2/3) across the U.K.
