Director Nick Ball via production house Finch (he’s repped stateside by Furlined) teamed with agency Innocean Australia on this :60–titled “Bad Neighbor”–which demonstrates what can happen when you let someone else get behind the wheel of your Hyundai Sonata.
Credits
Client Hyundai Motor Company Australia Oliver Mann, marketing director; Andrew Knox, sr. manager marketing; Kate Fabian, brand communications manager; Luke Hartin, marketing coordinator. Agency Innocean Australia Scott Lambert, creative director; Mike Lind, creative; Tania Templeton, producer. Production Finch Nick Ball, director; Rob Galluzzo, exec producer; Julianne Shelton, producer; Ross Emery, DP. Editorial Method Seth Lockwood, editor. Sound Design Song Zu, sound designer. Music Jonathan Dreyfus, composer.
Ad Council, Directing Duo The Hudson Dusters Share “The Rewards” Of Adopting Teens From Foster Care
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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