Produced by Nexus Studios in collaboration with agency Johannes Leonardo, this handcrafted animation piece titled “The Last Mile” serves as a farewell tribute to the Volkswagen Beetle, looking back on its 80-year lifespan. Director FX Goby of Nexus takes us through the decades, telling both a personal and cultural history of our relationship with the beloved Bug, which has been a counterculture, pop and political icon.
The ;90, which will be shown at Times Square on New Year’s Eve as well as airing on NBC, CNN and ABC before the ball drops, is set to a rendition of “Let it Be” by the Pro Musica Youth Chorus children’s choir.
Rostoscoped using a traditional hand-drawn technique, the spot conveys the warm affection held for the Bug by owners and enthusiasts. Goby said, “The film has a limited color palette, evocative of a warm, nostalgic feel. We wanted the film to feel warm and tactile, as if every frame had been printed, keeping the slight happy accidents of overlapping colors and paper textures.”
Credits
Client Volkswagen Agency Johannes Leonardo, New York Jan Jacobs, Leo Premutico, chief creative officers; Jimm Lasser, executive creative director; Laura Longstaff, creative director/art director; Chris Luu, art director; Brandon Holliday, copywriter; Charles Watlington, design director; Austin Haas, jr. creative; Loren Lee, sr. project manager; Maria Perez, head of integrated production; Benton Roman, group executive producer; Rebecca O’Neill, executive producer; Mary Bakarich, group strategy director. Production Nexus Studios, London and Los Angeles FX Goby, director; Chris O’Reilly, executive creative director; Juliet Tierney, exec producer; Cindy Burnay, sr. producer; Rebecca Archer, line producer; Manshen Lo, art director; Pierre Rougemont, Fanny Hagdahl Sorebo, Signe Cold, design; Louis Kynd, storyboards; Antonin Derory, Lea Arachtingi, 3D; Michael Firkowski, animation supervisor; Diego Porral, animation lead; Alex Bernas, Alex Potts, Alex Dray, Emma Wakely, Flora Caulton, Guillaume Pochez, Iris Abols, Nelly Michenaud, Sim Marriott, animation; Bethany Levy, Dylan White, Elliott Kajdan, Leo Bubani, Paul Rice, composite; Thomas Heleta, Dave Slade, Joe Eckworth, edit, Live Action La Productora, service company. Jame Lloyd, exec producer; Diego Gregorio, line producer; Fernando Lorenzale, DP; Carlos Hoffman, assistant director; Cecilia Guerriero, art director; Mercedes Kicelian, costume stylist; Pablo Riera, editor. Music Human Justin Hori, arrangement of “Let It Be”; Justin Hori, Andrew Bloch, creative lead; James Dean Wells, exec producer; Pro Musica Youth Chorus, choir. Sound Design/Mix Sonic Union Steve Rosen, sound designer; Pat Sullivan, producer; Justine Cortale, studio director. Music Supervision Groove Guild Al Risi, music supervisor.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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