This campaign from Serviceplan Hamburg for the U.S. anti-gun violence organization Newtown Action Alliance features this film titled "#NotComingHome," Directed by Martin Krejci and produced by Iconoclast and Ruffian, the story at first takes the form and feel of popular homecoming videos, where U.S soldiers are shown at the very moment they come back home to their families from overseas war zones. "#NotComingHome," though, comes with a surprising and tragic twist, which highlights the devastating impact gun crime in the USA has on the lives of ordinary families.
The campaign underscores the stark reality that since 1968, more Americans have died from gun violence in their home country than in all U.S. wars combined. Furthermore, more than 100 people are killed, and more than 200 Americans are injured by gun violence daily in the U.S. These shocking statistics demonstrates the daily threat to the lives of Americans. It turns public places in the USA such as schools, shopping malls, movie theaters, concerts, houses of worship and grocery stores into war zones themselves.
Credits
Client Newtown Action Alliance Agency Serviceplan Group, Hamburg Max Schongen, global creative strategist; Son Becker, creative director, art; Eduard Horner, creative director, text; Tudor Cucu, sr. art director; Martin Gillen, sr. copywriter; Dennis Fritz, sr. motion designer. Entertainment Consultancy Spark Matthias Bauss, managing partner & co-founder; Patrizia Caruselli, managing director & co-founder; Kathrin Heinemann, managing director. Production Companies Iconoclast, Ruffian Martin Krejci, director; Nils Schwemer, Robert Herman, Julian Holland, exec producers; Sheila Eisenstein, head of production; Vincent Terrazino, line producer. Casting Alyson Horn Casting Online Production Katalyst Editorial Filip Malasek, editor. Color MPC Jean Clement, colorist. Audio Vladimir Chorvatovic, sound mix. Music California Music Malte Hagemeister, composer
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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