Droga5 New York created this “No Bollocks 2013” campaign for New Castle Brown Ale, which includes this spot comprised entirely of still photo images intended to cut through the clutter of expensive, elaborate, overly produced ads typical of the beer category. Stills show in tongue-in-cheek fashion the evolution of handcrafting a brew.
Credits
Editorial: Cut + Run, NY Gary Knight, editor; Stacy Peterson, assistant editor. Postproduction: The Mill New York Fergus McCall, colorist; Jeff Robbins, sr. Smoke artist. Audio: Sonic Union David Papa, mixer.
Screenwork Type:Top Spot
Apple, Director Kim Gehrig Deploy Wiggle Man To Introduce iPhone 16e
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
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