Meet Barry and Kev, two local gents who persuade–albeit in offbeat fashion–young alcohol-impaired partygoers to refrain from driving their cars. This PSA for the New Zealand Transport Agency is part of a Clemenger BBDO (Wellington, NZ) alcohol awareness campaign celebrating those good samaritans who look out for others in their community.
Directing “Local Legends” was Patrick Hughes of Finch. Hughes is fresh from having directed action flick The Expendables 3.
Client New Zealand Transport Agency Agency Clemenger BBDO, Wellington, NZ Phillip Andrew, executive creative director; Mark Dalton, Mike Gwyther, creatives; Martin Gray, head of TV. Production Finch Patrick Hughes, director; Karen Bryson, producer; Robert Galluzzo, exec producer; Jeremy Rouse, DP; Guy Treadgold, production designer. Post Method Studios Australia Drew Thompson, editor. Online Beryl Post Blockhead Pete Ritchie, colorist.
This “Meet iPhone 16e” spot features a wiggle man dancing his heart out over his powerful new iPhone 16e.
Directed by Kim Gehrig via production house Somesuch for agency Apple Marcom, the ad also offers a first listen of “Talk,” Selena Gomez and Benny Blanco’s new song.
Read More
