Matt Aselton of Arts & Sciences directed this spot which tells the story of a rambunctious family from the viewpoint of a porcelain tree topper, voiced by The Sopranos’ Lorraine Bracco. She describes how she has seen a lot in her decades with the family. Near misses. The antics of the McDermott boys. Just about everything that comes with being part of a big family.
Even though it can be crazy in the house, she loves when the family is curled up in front of Netflix. It’s so sweet that it always brings a smile. Then again, she adds, “It’s kinda painted on my face.”
This is Deutsch LA’s first spot for Netflix.
Credits
Client Netflix Agency Deutsch LA Pete Favat, chief creative officer; Gavin Lester, group creative director; Gordy Sang, sr. art director; Brian Siedband, sr. copywriter; Vic Palumbo, director of integrated production; Rachel Seitel, producer. Production Arts & Sciences, Los Angeles
Matt Aselton, director; Corey Walter, DP;’ Marc Marrie, exec producer; Zoe Odlum, line producer. Editorial Arcade Edit, Los Angeles Geoff Hounsell, editor; Damian Stevens, exec producer; Glenn Teel, assistant editor; Gavin Carroll, producer. Post MPC, Santa Monica Mark Gethin, colorist; Mark Holden, online partist; Adrian Leva, online assistant artist; Abisayo Adejare, producer; Lexi Stearn, exec producer. Music Human Sound Design Henry Boy, NY Audio Lime Studios, Santa Monica.
Rohan Young, mixer; Jeff Malen, assistant; Jessica Locke, exec producer End tag treatment Laundry, Los Angeles.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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