Matt Aselton of Arts & Sciences directed this spot which tells the story of a rambunctious family from the viewpoint of a porcelain tree topper, voiced by The Sopranos’ Lorraine Bracco. She describes how she has seen a lot in her decades with the family. Near misses. The antics of the McDermott boys. Just about everything that comes with being part of a big family.
Even though it can be crazy in the house, she loves when the family is curled up in front of Netflix. It’s so sweet that it always brings a smile. Then again, she adds, “It’s kinda painted on my face.”
This is Deutsch LA’s first spot for Netflix.
Credits
Client Netflix Agency Deutsch LA Pete Favat, chief creative officer; Gavin Lester, group creative director; Gordy Sang, sr. art director; Brian Siedband, sr. copywriter; Vic Palumbo, director of integrated production; Rachel Seitel, producer. Production Arts & Sciences, Los Angeles
Matt Aselton, director; Corey Walter, DP;’ Marc Marrie, exec producer; Zoe Odlum, line producer. Editorial Arcade Edit, Los Angeles Geoff Hounsell, editor; Damian Stevens, exec producer; Glenn Teel, assistant editor; Gavin Carroll, producer. Post MPC, Santa Monica Mark Gethin, colorist; Mark Holden, online partist; Adrian Leva, online assistant artist; Abisayo Adejare, producer; Lexi Stearn, exec producer. Music Human Sound Design Henry Boy, NY Audio Lime Studios, Santa Monica.
Rohan Young, mixer; Jeff Malen, assistant; Jessica Locke, exec producer End tag treatment Laundry, Los Angeles.
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
