Matt Aselton of Arts & Sciences directed this spot which tells the story of a rambunctious family from the viewpoint of a porcelain tree topper, voiced by The Sopranos’ Lorraine Bracco. She describes how she has seen a lot in her decades with the family. Near misses. The antics of the McDermott boys. Just about everything that comes with being part of a big family.
Even though it can be crazy in the house, she loves when the family is curled up in front of Netflix. It’s so sweet that it always brings a smile. Then again, she adds, “It’s kinda painted on my face.”
This is Deutsch LA’s first spot for Netflix.
Credits
Client Netflix Agency Deutsch LA Pete Favat, chief creative officer; Gavin Lester, group creative director; Gordy Sang, sr. art director; Brian Siedband, sr. copywriter; Vic Palumbo, director of integrated production; Rachel Seitel, producer. Production Arts & Sciences, Los Angeles
Matt Aselton, director; Corey Walter, DP;’ Marc Marrie, exec producer; Zoe Odlum, line producer. Editorial Arcade Edit, Los Angeles Geoff Hounsell, editor; Damian Stevens, exec producer; Glenn Teel, assistant editor; Gavin Carroll, producer. Post MPC, Santa Monica Mark Gethin, colorist; Mark Holden, online partist; Adrian Leva, online assistant artist; Abisayo Adejare, producer; Lexi Stearn, exec producer. Music Human Sound Design Henry Boy, NY Audio Lime Studios, Santa Monica.
Rohan Young, mixer; Jeff Malen, assistant; Jessica Locke, exec producer End tag treatment Laundry, Los Angeles.
This Tết (Vietnamese for Lunar New Year), Apple launches its second “Shot on iPhone” campaign for Vietnam, this year collaborating on a music video with chart topping Gen Z superstar, Wren Evans.
Titled “Save the Music,” the music video was directed by C Prinz via production house SMUGGLER for TBWA\Media Arts Lab (Southeast Asia) and showcases the camera capabilities of the iPhone 16 Pro--shot by cinematographer Mike Altskan.
“Save the Music” celebrates Evans’ love of music, pride in Vietnamese creativity and inspires others to follow that creative path.
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