Ushering in the season of holiday cheer are six NBA stars decked out in this year's Special Edition Xmas Day Uniforms: Derrick Rose, Kevin Durant, Stephen Curry, James Harden, Steve Nash and LeBron James. They play a unique musical rendition of "One-Horse Open Sleigh" through virtuoso, choreographed three-point shots punctuated by an alley-oop exclamation point. Jonathan Klein of O Positive directed for Goodby, Silverstein & Partners.
Credits
Client: National Basketball Association (NBA) Agency: Goodby, Silverstein & Partners Jeff Goodby, executive creative director; Nick Klinkert, Adam Reeves, creative directors; Rus Chao, associate creative director/copywriter; Kevin Koller, associate creative director/art director; Benton Roman, producer; Tod Puckett, executive producer; Cindy Fluitt, director of broadcast production. Production Company: O Positive Films Jonathan Klein, director; Ralph Laucella, exec producer; Angie Revell, line producer; Eric Steelberg, DP. Editorial: Final Cut Matt Murphy, editor; Tara Wall, Nate Connella, assistant editors; Suzy Ramirez, producer; Saima Awan, exec producer. Visual Effects: MPC (The Moving Picture Company)
Jake Montgomery, VFX supervisor/2D lead; Brendan Smith, Will Voss, Nuke; Eric Pascarelli, shoot supervisor; Casey McIntyre, design/animation; Juliet Tierney, sr. producer; Asher Edwards, exec producer. eLevel. Brady Baltezore, creative director; Chris Carmichael, 2D artist. Music: Barking Owl, West Los Angeles. Kelly Bayett, creative director; Michael Anastasi, sound designer; Whitney Fromholtz, producer. Audio: Barking Owl, West Los Angeles. Brock Babcock, audio engineer.
Screenwork Type:Top Spot
The Best Work You May Never See: Rodrigo Garcia Saiz Directs “The HInVisible Celebrity” To Address Spain’s Stigma Over HIV
Following World AIDS Day, which was celebrated on December 1, co-production companies Central Films and Freelance For track one man’s existential, and potentially career-altering, decision to “come out” as living with HIV in Spain in this public service spot titled “The HInVisible Celebrity.”
Out of agency Señora Rushmore for ViiV Healthcare Spain, in collaboration with GESIDA, SEISIDA, and Apoyo Positivo, the PSA--directed by Rodrigo García Sáiz via Central Films Spain--addresses the stigma against publicly living with HIV in Spanish society. In the more than 40 years since the first case of HIV appeared in Spain, no public figure in Spain has claimed to have HIV. Viiv Healthcare Spain asks, if there are 150,000 people with HIV in Spain (or approximately 1 in 300), why don’t we know anyone with HIV?
The central character, who dons a mask of television-pixelated anonymity, gives himself an introspective pep-talk ahead of announcing his status to the Spanish public. Along the way, he wonders what will become of his career, and reputation in general, even as he recognizes that his declaration could change Spain’s cultural landscape for the better and for all of those in Spain who live with HIV every day. As no public figure in Spain has ever announced living with HIV--due to fear of public rejection--this character realizes that such a role model could change that.
The character has already begun building social media awareness with his Instagram profile, @famosoinvihsible, which began cataloging his life as a public figure earlier this fall. Still, though, the figure either leaves himself out of the picture, faces away from the camera, or dons the pixelated mask associated with anonymous admission. “The HInVisible... Read More
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