Spike Lee directed via Pony Show Entertainment this spot which takes us to a favorite hangout for elite point guards where we find Magic Johnson watching Chris Paul’s unbelievable moves on TV. Paul literally disappears and reappears on the court, befuddling defenders during a game. Agency is Goodby, Silverstein & Partners, San Francisco.
Credits
Agency: Goodby, Silverstein & Partners Jeff Goodby, executive creative director; Nick Klinkert, Adam Reeves, Marty Senn, creative directors; Justin Pedone, copywriter; Dustin Blouse, art director; Benton Roman, producer; Tod Puckett, executive producer; Cindy Fluitt, director of broadcast production. Production Company: Pony Show Entertainment Spike Lee, director; Jeffrey Frankel, Susan Kirson, exec producers; Fern Martin, line producer; Jess Hall, DP; Sarah Frank, production designer. Editorial: Final Cut Stephen Berger, editor; Kendra Juul, Chris Amos, assistant editors; Suzy Ramirez, sr. producer; Saima Awan, exec producer. Visual Effects: MPC (The Moving Picture Company) Jake Montgomery, VFX supervisor/2D lead; John Cherniack, 3D lead; Asher Edwards, exec producer; Juliet Tierney, producer; David Hernandez, Lisa Ryan, Katarina Arroyo, 2D team; William Schilthuis, Nikki Mull, Ian Wilson, 3D artists; Mark Gethin, colorist. Sound Design: Stimmung Gus Koven, sound designer A
Screenwork Type:Top Spot
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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