Microsoft’s technology empowers people, and the possibilities it creates are endless. The innovation comes to life this holiday season through the spirit, wonder and imagination of a little girl. Follow the magical story of Lucy, a curious 6-year-old with a few questions on her mind. With the help of her mom’s Surface and Microsoft Translator, she finally gets her chance to ask the most important questions of the season to some special friends. Microsoft technology empowers and connects everyone on the planet–well, almost everyone.
Hank Perlman of Hungry Man directed Microsoft’s “Holiday Magic: Lucy & the Reindeer” for m:united/McCann New York.
Credits
Client Microsoft Agency m:united//McCann New York Sean Bryan, Tom Murphy, co-chief creative officers; Shayne Millington, EVP, executive creative director; Michael Aimette, executive creative director; Rick Ardito, Emmie Nostitz, creative directors; Edu Lunardi, sr. art director; Hunter Pinnell, copywriter; Nick Larson, sr. copywriter; David Cliff, director creative technology; Alicia Foor, Hiya Vazirani, creative technologists; Carolyn Johnson, SVP, head of integrated production; Mel Senecal, VP, sr. producer; Nina Roussarie, sr. producer; Joanna Schwab, EVP, global strategy director; Jordan Berger, social strategy director. Production Hungry Man Hank Perlman, director; Kevin Byrne, managing partner/exec producer; Martha E. Davis, producer. Editorial Rock Paper Scissors NY Damion Clayton, editor; Sebastian Zotoff, assistant editor; Eve Kornblum, managing director; Jenny Greenfield, producer. Post/VFX MPC Matthew Loranger, exec producer; Chris Connolly, VFX producer; Tim Crean, VFX supervisor/Flame lead; Julien Aucouturier, Lawrence Merrill, 2D team; Jaswan Prasath, Sathish Chellappan, Shyam Babu, Yasasvini Vagampalli, Muruga T, Vishal Dark, Geetesh Tari, VFX team; Ricky Gausis, James Tillett, sr. colorists; Sasha Pace, producer. Music JSM Music Joel Simon, CCO/co-composer; Jeff Fiorello, exec producer; Becca Riter, co-composer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
[video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
