A couple’s infidelity translates into a horrific gamble for their wellbeing and the wellbeing of their other sexual partners.
Credits
Agency: Young & Rubicam, New York Gabe Hoskins, creative director/art director; Darren Moran, creative director/copywriter; Dante Piacenza, agency production director; Tennille Teague, producer. Production Company: harvest Baker Smith, director; Bonnie Goldfarb, executive producer; Scott Howard, executive producer/producer; Eric Treml, DP. Editorial: P.S. 260, Inc. J.J. Lask, editor Postproduction: Company 3 New York Billy Gabor, colorist Sound Design: Amber (Heavenly) Music Bill Chesley, sound designer Audio: Sound Lounge Tom Jucarone, audio mixer
Screenwork Type:Top Spot
Ad Council, ONDCP, Strawberry Frog, Director Haya Waseem Team To Combat Opioid Overdoses
Developed as part of the Ad Council’s partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by agency StrawberryFrog, this public service campaign underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone (often branded as Narcan or ReVive).
Directed by Haya Waseem via production company Object & Animal, this “It’s Gotta Be You” PSA shows how a girl answers the call to help save another young person.
Raising awareness of opioid overdose reversal medications like naloxone is a critical way to empower young adults to save lives, as the presence of fentanyl in illicit drugs and in counterfeit pills continues to put countless lives at risk nationwide. Naloxone is available without a prescription in all 50 states and territories and can reverse an opioid overdose.
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