Dante Ariola of MJZ directed this spot which shows a family so captivated by their VIZIO P-Series Ultra HD TV that they don’t even notice that a giant tree has come crashing into their home.
Conceived by a creative ensemble at David&Goliath, the overall campaign features three spots, each with a different situation where complete chaos unfolding around a family won’t break their focus on the TV screen.
CreditsClient VIZIO Agency David&Goliath David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Ben Purcell, Steve Yee, group creative directors; Patrick Que, copywriter; Allen Yu, art director; Paul Albanese, director of broadcast production; Kristen Knape, planning director. Production MJZ Dante Ariola, director; Scott Howard, sr. executive producer; Natalie Hill, producer; Philippe LeSourd, DP; Floyd Albee, production designer. Editorial Spinach Adam Bright, editor; Michael Weiss, assistant editor; Jonathan Carpio, producer. Post/VFX Method Rob Hodgson, VFX supervisor; Dominik Bauch, compositing supervisor; Messrob Torikian, tracking supervisor; Stephanie Gilgar, exec producer; Pip Malone, sr. producer; Karena Ajamian, coordinator. Music Human Audio Margarita Mix, Santa Monica Nathan Dubin, mixer.
Top Spot of the Week: EHRAC, Animation Studio NOMINT Depict Life “In Limbo” As Families Search For Loved Ones
This animated film titled In Limbo depicts the journey of a heroic woman protagonist representing the countless families in the North Caucasus of Eastern Europe (where Chechnya is situated) searching for their forcibly disappeared loved ones. Utilizing theatrical elements, the film highlights the unnatural disruption caused by enforced disappearances and delves into the profound trauma these families endure. It emphasizes their long battles with the domestic authorities as they seek answers. The film also underscores the vital role of community support in helping these families cope and continue their fight for answers, serving as a compelling call to action for justice and human rights.
Through intimate storytelling, In Limbo raises awareness of the ongoing uncertainty that leaves families in a perpetual state of limbo, unable to find closure.
Directed by Afterman--the animation duo consisting of Tsvetelina Zdraveva and Jerred North--and created and produced by London-based animation studio NOMINT, In Limbo was commissioned by the European Human Rights Advocacy Centre (EHRAC).
In a joint statement, Zdraveva and North shared, “Our film takes place on a theater stage, highlighting how such tragedies are far removed from ordinary life,” they continued. “The stage is circular, resembling an artificial, perpetually spinning obstacle course, with a target—the red tail lights—just within sight yet never within reach, symbolizing the family’s never-ending quest for justice.”
“We used a limited primary color palette to contrast the two worlds all families are pulled between. Minimalist compositions of starkly silhouetted characters and environments create the ominous atmosphere of a deeply painful and... Read More