Dante Ariola of MJZ directed this spot which shows a family so captivated by their VIZIO P-Series Ultra HD TV that they don’t even notice that a giant tree has come crashing into their home.
Conceived by a creative ensemble at David&Goliath, the overall campaign features three spots, each with a different situation where complete chaos unfolding around a family won’t break their focus on the TV screen.
Client VIZIO Agency David&Goliath David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Ben Purcell, Steve Yee, group creative directors; Patrick Que, copywriter; Allen Yu, art director; Paul Albanese, director of broadcast production; Kristen Knape, planning director. Production MJZ Dante Ariola, director; Scott Howard, sr. executive producer; Natalie Hill, producer; Philippe LeSourd, DP; Floyd Albee, production designer. Editorial Spinach Adam Bright, editor; Michael Weiss, assistant editor; Jonathan Carpio, producer. Post/VFX Method Rob Hodgson, VFX supervisor; Dominik Bauch, compositing supervisor; Messrob Torikian, tracking supervisor; Stephanie Gilgar, exec producer; Pip Malone, sr. producer; Karena Ajamian, coordinator. Music Human Audio Margarita Mix, Santa Monica Nathan Dubin, mixer.
Comcast and Xfinity have released this short, “Stay Connected to Your Dreams,” to celebrate the November 22 release of Universal Pictures’ feature film Wicked.
Wicked, the untold story of the witches of Oz, based on the generation-defining blockbuster stage musical, stars Cynthia Erivo and Ariana Grande. This short follows their journeys from childhood to present day, where they take on the iconic roles of Elphaba and Glinda, respectively. Along the way, Wicked fans will be delighted by Easter eggs, including props from the film and Broadway show, and will experience emotional, real-life moments featuring the two stars. The short film was unveiled today (11/12) on Erivo and Grande’s social channels and can be viewed across television, social media and on an Xfinity site.
“Stay Connected to Your Dreams,” which is directed by Wicked DP Alice Brooks, ASC (via production house Superprime) in collaboration with Wicked director Jon M. Chu, taps into the power of connection, friendship and achieving your dreams. It begins with Grande and Erivo’s childhoods, and how Wicked fueled their love for music and film. It then moves through their teen years and into adulthood where Grande shared the fateful tweet in 2011 that playing Glinda in Wicked would be her dream role. The short film concludes with the actual footage from the videoconferencing call back in 2021, where both women learned they’ve been cast in the coveted roles of Elphaba and Glinda.
In addition, the short film will be the first-ever 4DX spot shown across the country. Theater-goers will feel the magic of Oz, complete with an immersive cinema experience combining on-screen visuals with synchronized motion seats... Read More
