Dante Ariola of MJZ directed this spot which shows a family so captivated by their VIZIO P-Series Ultra HD TV that they don’t even notice that a giant tree has come crashing into their home.
Conceived by a creative ensemble at David&Goliath, the overall campaign features three spots, each with a different situation where complete chaos unfolding around a family won’t break their focus on the TV screen.
Client VIZIO Agency David&Goliath David Angelo, founder/chairman; Colin Jeffery, chief creative officer; Ben Purcell, Steve Yee, group creative directors; Patrick Que, copywriter; Allen Yu, art director; Paul Albanese, director of broadcast production; Kristen Knape, planning director. Production MJZ Dante Ariola, director; Scott Howard, sr. executive producer; Natalie Hill, producer; Philippe LeSourd, DP; Floyd Albee, production designer. Editorial Spinach Adam Bright, editor; Michael Weiss, assistant editor; Jonathan Carpio, producer. Post/VFX Method Rob Hodgson, VFX supervisor; Dominik Bauch, compositing supervisor; Messrob Torikian, tracking supervisor; Stephanie Gilgar, exec producer; Pip Malone, sr. producer; Karena Ajamian, coordinator. Music Human Audio Margarita Mix, Santa Monica Nathan Dubin, mixer.
“The Contextualist,” the latest chapter in Bloomberg Media’s “Context Changes Everything” brand platform, debuts today (3/6), creatively distinguishing Bloomberg.com & the Bloomberg app subscription’s value for global business and government leaders. The new concept builds on the campaign’s foundation of context--the power of Bloomberg’s journalism to draw deft connections between its wealth of news, insights and data in every corner of the world.
Golden Globe and BAFTA-award winning filmmaker Brady Corbet (The Brutalist) directed three new spots for the campaign via magna studios in his debut helming brand commercials. This spot titled “The Price of Tea in China” takes a well-known and seemingly simple idiom and unpacks its complexity as an international business story in a 30-second journey. (The other two commercials are “Bird in the Hand” and “Rising Tides.” The “Context” campaign continues to be developed in collaboration agency Wieden+Kennedy New York.
“‘Context Changes Everything’ has become an important rallying point with consumers to remind them what’s unique about Bloomberg as we continue to double down on global news coverage for them,” said Julia Beizer, COO, Bloomberg Media. “‘The Contextualist’ moves the brand forward by personifying the prevailing ideas of intellect, curiosity and ambition. We’ve gained more than 100,000 subscribers in the time since we first launched the campaign in September 2023, and it remains an important driving element of our investment to continue growing and engaging subscribers in the years to come.”
“As my directorial debut in the world of advertisement, I’m proud of this work for Bloomberg and how it addresses the importance of... Read More
