Almost a year ago, Mogul (an agency in the Omnicom Group), suggested to Peugeot to use visual arts and particularly photography to develop its brand message around the concept of allure. YellowKorner photography was quickly chosen as the worldwide distributor and the agency implemented and managed this unprecedented partnership, from digital to retail.
In collaboration with YellowKorner, five artists were challenged with capturing allure and turning it into a work of art. What does allure represent to them, what does it mean? How does it translate into photography? Each photographer chose their own location and interpretation of the theme, capturing allure within their own creative universe.
The result is a collection of images that are as unique as they are alluring, and a series of short documentaries following each of their journeys.
This short–shot in Montgreuil, France, and directed by Fabien Ecochard–gives us the perspective of photographer Mister Fifou who’s “Looking for Pride.” For over 20 years, Mister Fifou has been the artistic director for countless famous rappers, contributing to over 800 album sleeves. In a deliberately unconventional shoot, he explores urban culture in his Peugeot 408, to give his unique and electric representation of allure through power and pride.
CreditsClient Peugeot Linda Jackson, Phil York, Erika Bouteloup, Leonie Raistrick, Valérie Candeiller, Mathieu Bellamy. Photography Agency YellowKorner Alexandre De Metz, Eva Lafferrere, Maryam Bettahar. Agency Mogul Nicolas Delacroix, Damien Rety; Julien Averty, executive producer; Fanelie Rodoz, production director; Emie Pham, production coordinator; Ken Sainthorant, content lead; Julien Gragnic, creative director; Charlotte Balatre, Vincent Talabot, copywriters; Felix Prunier, Redwan Benammar, art director; Victor Trifilieff, Tom Lavisse, editors; Mathilde De-Monbrison, assistant editor. Agency OPEn Stéphane Boutier, Judith Romero, Lena Lieuvin, Manijeh Borner, Loïc Mercier, Nicolas Orsoni. Production JackFlash Fabien Ecochard, director; Jacques Ballard, DP; James Hagger, exec producer; Robin Noel, production director. Sound Studio Pure Sound Project
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More