Director Michel Gondry of Partizan brought his considerable filmmaking chops to bear on this short film titled Detour for Apple. Shot entirely on the iPhone 7 Plus, the film tells the charming story of a boy whose lost tricycle makes a valiant effort to find him–only to come to the bittersweet realization that a reunion wouldn’t be what was originally envisioned.
The “sweet” part, though, is that the tricycle finds a new home as it sparks the imagination of another young lad.
Client Apple Production Partizan Michel Gondry, director
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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