Director Michel Gondry of Partizan brought his considerable filmmaking chops to bear on this short film titled Detour for Apple. Shot entirely on the iPhone 7 Plus, the film tells the charming story of a boy whose lost tricycle makes a valiant effort to find him–only to come to the bittersweet realization that a reunion wouldn’t be what was originally envisioned.
The “sweet” part, though, is that the tricycle finds a new home as it sparks the imagination of another young lad.
CreditsClient Apple Production Partizan Michel Gondry, director
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More