This short takes us to a drab, dreary world in which conformity rules–in the form of a round traditional fast food breakfast which seemingly everybody is forced to make part of their morning routine. But breaking free of this totalitarian a.m. hold are two people who flee as “breakfast defectors,” running from the authorities and reaching a brighter world–going from Egg McMuffin-like meals to Taco Bell’s new Biscuit Taco.
Michael Spiccia of Arts & Sciences directed this three-minute film (and :60 spot) for Deutsch LA.
Credits
Client Taco Bell Agency Deutsch LA Pete Favat, chief creative officer; Winston Binch, chief digital officer; Brett Craig, executive creative director; Tom Pettus, group creative director; Scott Clark, Pat Almaguer, creative directors; Jeremiah Wassom, sr. art director; Chris Pouy, sr. copywriter; Vic Palumbo, director of integrated production; Paul Roy, executive producer; Damon Vinyard, producer; Dave Rocco, music director; Eryk Rich, associate music producer; Nathan Iverson, design director; Erin Burrell, sr. designer. Production Arts & Sciences Michael Spiccia, director; Germain McMicking, DP; Mal Ward, managing director/partner; Marc Marrie, exec producer/managing partner; Christa Skotland, head of production; Ben Scandrett-Smith, exec producer/producer. (shot in Budapest) Editorial Union Editorial Jim Haygood, editor; Anil Baral, assistant editor; Michael Raimondi, president/managing partner; Rob McCool, exec producer. Post/VFX a52, Santa Monica Andy McKenna, VFX supervisor/lead Flame artist; Pat Murphy, Hugh Seville, Steven Wolff, Jesse Monsour, Andres Barrios, Chris Moore, Michael Plescia, Richard Hirst, Michael Vagliently, Enid Dalcoff, Christel Hazard, Dan Ellis, Flame artists; Kirk Shinatni, head of 3D; John Cerniack, CG supervisor; Ian Ruhfass, Joe Paniagua, Jose Limon, Josephine Kahng, Vivian Su, Wendy Klien, Chris Janney, CG artists; Joseph Chiechi, Michael Bettinardi, Michael Cardenas, CG tracking; Tiffany Germann, roto; Earl Burnley, art director; Jeffrey Jeong, Lucy Kim, Tae-Kyu Kim, Trix Taylor, Alan Chen, animation; Kim Christensen, head of production; Jennifer Sofio Hall, Patrick Nugent, exec producers; Stacy Kessler-Aungst, producer; Paul Yacono, colorist; Anna Vegezzi, color producer. Motion Graphics Steelhead, Los Angeles Ted Markovic, exec producer; Jason Porter, motion design director; Luis de Leon, motion designer; Matt Johnson, producer; Chase Butters, mixer. Music Elias Arts, Santa Monica, Calif. Vincenzo LoRusso, executive creative director; Mike Goldstein, creative director; Vicki Ordeshook, exec producer; Katie Overcash, head of production. Song: The Ramones, “Blitzkrieg Bop” Audio Post Formosa Santa Monica Tim West, mixer; Aiden Ramos, mix assistant; Jennifer Bowman, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
