This short takes us to a drab, dreary world in which conformity rules–in the form of a round traditional fast food breakfast which seemingly everybody is forced to make part of their morning routine. But breaking free of this totalitarian a.m. hold are two people who flee as “breakfast defectors,” running from the authorities and reaching a brighter world–going from Egg McMuffin-like meals to Taco Bell’s new Biscuit Taco.
Michael Spiccia of Arts & Sciences directed this three-minute film (and :60 spot) for Deutsch LA.
CreditsClient Taco Bell Agency Deutsch LA Pete Favat, chief creative officer; Winston Binch, chief digital officer; Brett Craig, executive creative director; Tom Pettus, group creative director; Scott Clark, Pat Almaguer, creative directors; Jeremiah Wassom, sr. art director; Chris Pouy, sr. copywriter; Vic Palumbo, director of integrated production; Paul Roy, executive producer; Damon Vinyard, producer; Dave Rocco, music director; Eryk Rich, associate music producer; Nathan Iverson, design director; Erin Burrell, sr. designer. Production Arts & Sciences Michael Spiccia, director; Germain McMicking, DP; Mal Ward, managing director/partner; Marc Marrie, exec producer/managing partner; Christa Skotland, head of production; Ben Scandrett-Smith, exec producer/producer. (shot in Budapest) Editorial Union Editorial Jim Haygood, editor; Anil Baral, assistant editor; Michael Raimondi, president/managing partner; Rob McCool, exec producer. Post/VFX a52, Santa Monica Andy McKenna, VFX supervisor/lead Flame artist; Pat Murphy, Hugh Seville, Steven Wolff, Jesse Monsour, Andres Barrios, Chris Moore, Michael Plescia, Richard Hirst, Michael Vagliently, Enid Dalcoff, Christel Hazard, Dan Ellis, Flame artists; Kirk Shinatni, head of 3D; John Cerniack, CG supervisor; Ian Ruhfass, Joe Paniagua, Jose Limon, Josephine Kahng, Vivian Su, Wendy Klien, Chris Janney, CG artists; Joseph Chiechi, Michael Bettinardi, Michael Cardenas, CG tracking; Tiffany Germann, roto; Earl Burnley, art director; Jeffrey Jeong, Lucy Kim, Tae-Kyu Kim, Trix Taylor, Alan Chen, animation; Kim Christensen, head of production; Jennifer Sofio Hall, Patrick Nugent, exec producers; Stacy Kessler-Aungst, producer; Paul Yacono, colorist; Anna Vegezzi, color producer. Motion Graphics Steelhead, Los Angeles Ted Markovic, exec producer; Jason Porter, motion design director; Luis de Leon, motion designer; Matt Johnson, producer; Chase Butters, mixer. Music Elias Arts, Santa Monica, Calif. Vincenzo LoRusso, executive creative director; Mike Goldstein, creative director; Vicki Ordeshook, exec producer; Katie Overcash, head of production. Song: The Ramones, “Blitzkrieg Bop” Audio Post Formosa Santa Monica Tim West, mixer; Aiden Ramos, mix assistant; Jennifer Bowman, producer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More