Meta teamed with Ventureland on this short documentary, They Came From All Over, from Iranian-American director Rayka Zehtabchi, an Oscar winner in 2019 for the short film Period. End of Sentence.
They Came From All Over follows grocery store owner Tom Mulholland as he faces the possibility of losing his fourth generation family business, which would have a profoundly negative impact on a small town in Iowa. His story underscores the critical role small businesses play within–and what they mean to–their local communities.
This mesh of filmmaking and brand storytelling shows how online connection in the small business community from all over rallied to the support of Mulholland, helping him to proceed with plans to resurrect his grocery store after a devastating fire.
Zehtabchi directed via Ventureland.
CreditsClient Meta Production/Creative Ventureland Rayka Zehtabchi, director; Geoff Walker, producer; Natasha Wellesley, Cerissa Tanner, Lyle Shemer, Ciara McCoy; Sam Davis, DP and editor. Music Giosue Greco Sound Design/Re-recording Mix Bijan Sharifi Title Design & Animation Joyce N. Ho Color Sam Gilling, colorist
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More