Bruno Bossi of Egg Films directed this spot in which a man is behind the wheel of his Mercedes, loving life and in particular his luxuriant mane. His perfectly coiffed hair seems to be a source of pride. He even runs his fingers through his lovely head of hair as he admires himself in his rearview mirror. Agency is Net#work BBDO, Johannesburg.
CreditsProduction Company: egg films Bruno Bossi, director; Paul Gilpin, DP;, Kirsten Clarence, producer; Colin Howard, exec producer. Music: pulse music Doug Katsaros, composer; Marc Algranti, exec producer.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More