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    Top Spot of the Week: Mercedes-Benz, R/GA Relive Pioneering Joy Ride By Bertha Benz

    By SHOOTUpdated:No Comments7382 Views

    Imagine being the first driver in the first car plowing through rural Germany in 1888. No manual or AAA. Just open air, fearlessness, and – true story – a garter to make any urgent repairs. To celebrate a culture of firsts and the 130th anniversary of the first drive, Mercedes Benz and R/GA created “The First Driver,” a film about little known heroine, automotive pioneer Bertha Benz. The film, released on Mercedes Benz’s social channels, not only tells the story of the first car, but the powerful woman behind it. 

    Directed by the team of Ahsen Nadeem and Matt H. Mayes, “The First Driver” tells the story of how Bertha Benz, wife of automobile inventor and eventual Mercedes Benz founder, Karl Benz, challenged popular opinion of what was possible to trek over 60 miles across Germany in an impromptu roadshow to showcase the automobile. The piece was shot in black and white to evoke the nostalgia and emotion of this brave journey. Billed as being the first ever cinematic production to live on Instagram TV, this piece is also Mercedes Benz USA’s debut on the social platform’s newest content channel.

    Bertha Benz’s drive singlehandedly kickstarted the auto industry, her feedback from the trek improving the design and development of later Benz models and shaping vehicle production en masse. In partnership with production company Normal Content, R/GA and Mercedes Benz created this film to celebrate the automaker’s innovative legacy.

    Credits

    Client Mercedes-Benz Agency R/GA Joanna Crean, Tal Shub, Emily Stetzer, Nick Pringle, creatives; Natalie Webb, strategy; Ben Hassey, Pete Taft, Tatiana Spiegel, Joe Gagliardi, production. Production Normal Content Ahsen Nadeem, Matt H. Mayes, directors; David Straigmeister, DP; Molly Ortiz, line production; Justin Brooks, production manager; Lena Lollis, costume designer; Vlad Aksenov, production design; Jennifer Quinteros, Jennifer Cabezas, Allia Arite, make-up & hair. Editorial Yixia Li, editor. Music Matija Strnisa, composer.  Postproduction Bossi Baker, colorist. Performers Elizabeth Abrams as Bertha Benz; Will Block as Eugen Benz; Hunter Fischer as Richard Benz.

    Media Type:Film: Web
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:Mercedes-BenzNormal ContentR/GA



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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