This brand film for Lacoste out of agency BETC Paris features a couple whose relationship has hit a rough patch. They are arguing and on the verge of breaking up. Words that can’t be taken back are said and a metaphoric gap is created between the man and the woman. As their apartment and the entire multi-story building housing it collapses and crumbles into pieces around them, they suddenly realize that they have gone too far, and they take a brave leap back towards each other. The scene is intensified by the spectacular stunts and decor, in a powerful illustration of their desperate fight to not give up on one another and their values.
“L’Hymne à l’amour” sung by Edith Piaf reinforces the incredible intensity and emotion of this “Crocodile Inside” film, which was directed by French collective Megaforce via production house Iconoclast. Time Based Arts, London, served as visual effects house.
Credits
Client Lacoste Agency BETC Paris Bertille Toledano, Gaëlle Gicqueau , Fanny Buisseret, management; Rémi Babinet, executive creative director; Aurélie Scalabre, creative director/art director; Olivier Aumard, creative director/copywriter; Damien Bellon, creative director; Jessica Fecteau, assistant art director; Christophe Caurret, music creative director; Philippe Martin-Davies, strategic planner; Fabrice Brovelli, Karim Naceur, Slim Trabelsi, internal production. Production Iconoclast Megaforce, directors; Charlotte Marmion, producer. Sound Production Iconoclast Publishing Music “L’Hymne à l’amour,” Edith Piaf. Visual Effects/Animation Time Based Arts, London Francois Roisin, creative director; Josh Robinson, VFX producer; Federico Vanone, VFX supervisor; Lewis Crossfield, colorist; Thiago Dantas, lead Flame; Shel Gardner, Leo Weston, Adam Paterson, Jamie Crofts, Stephen Grasso, David Birkill, Matt Jackson, Flame artists; Bernardo Varela, Grant White, Leandro Vazquez, Manolo Perez, Matt Shires, Will Robinson, Paul Sullivan, Nuke artists; Mike Battcock, Federico Vanone, lead 3D; Sam Osbourne, Ben Cantor, David Loh, Fabrice Le Nezet, Federico Vanone, Gareth Bell, James Mann, James Spillman, Matt Evans, Stephen Murphy, Tom Di Stasio, Walter How, Zoe Sottiaux, Jiyoung Lee, 3D. (Toolbox: Flame, Nuke Maya, Houdini, Resolve) Actors Oulaya Amamra, Kevin Azais.
U.K.’s National Theatre Live has unveiled its emotive and celebratory brand film which promotes the feeling of watching world-class theatre on the big screen. National Theatre Live is the National Theatre’s pioneering initiative that films live performances of plays and screens them in cinemas and other venues around the world. It aims to bring high-quality theatre to audiences who may not have the opportunity to attend performances in person. Recent productions include “Prima Facie” starring Jodie Comer, and Andrew Scott’s “Vanya.” The next release will be “The Importance of Being Earnest” with Ncuti Gatwa.
National Theatre Live launched in 2009 and in 2024 released its 100th title, “Nye” starring Michael Sheen. With National Theatre Live, audiences worldwide can experience the magic of theatre, from “the best seat in the house,” giving everyone the chance to access all that the theatre has to offer, up close and personal. This new promotional film starring National Theatre alumnus Benedict Cumberbatch is set to reinforce this mission to make world-class theatre accessible to more people in more locations than ever before.
The 85-second cinema spot from agency Wonderhood Studios and directed by Mike Sharpe of ManvsMachine opens on a dimly lit stage before a spotlight illuminates a stand-alone wooden chair. A silhouetted Cumberbatch walks into frame, ducking into the light and speaks to the audience, requesting them to “please, take your seats.” Suddenly, a montage of situational chairs flicker across the screen; the same wooden chair is shown to mirror the emotions in the voiceover--ropes held in suspense, tears raining down, joy floating in a flurry of balloons, all before arriving back to Cumberbatch on an empty... Read More
