McCann Colombia worked with Step Ahead, one of the biggest gym chains in Colombia, to launch Titans Bootcamp, an ultra-fitness training program in which cutting-edge exercise routines yield benefits for people who are in need.
The program partners with NGOs to connect gym members who are willing to work out while in the service of helping under-served communities. The workouts may include activities such as home rebuilding and construction, farming, recycling and garbage collection.
The Step Ahead program was conceived as a solution for people who are busy with work, family and other obligations, who want to stay in shape, but who also want to find time to help others.
This case study video outlines the progressive program.
Credits
Client Step Ahead Fitness Studio Agency McCann Colombia Samuel Estrada, chief creative officer; Alejandro Bermudez, executive creative director; Andrés Salamanca, creative director/writer; Alejandro Salamanca, creative director/art director; Daniel González, creative director; Alejandro Chaves, Julian Triana, writers; Alexander Barranco, Andres Lopez, art directors. Production Direktor Films and Akira Films Rafael Martinez and Sebastian Lopez, directors; Maria Palau and Aura Jaramillo, exec producers. Audio Production Laika
FactSet, a global financial digital platform and enterprise solutions provider, has partnered with Chicago-based creative agency VSA Partners to unveil a second round of spots in its “Not Just the Facts” campaign. The campaign originally launched back in April.
The campaign was built on a core strategic insight: While quality data is critical for financial professionals, facts in isolation provide little value. FactSet’s personalization, data connectivity, open and flexible technology, and dedicated service and support provide the context necessary for the investment community to turn facts into valuable insights--and make the most of them.
The new creative picks up where the previous left off. This time it focuses on a particularly boorish office worker, drolly played by character actor Wyndham Maxwell, who ticks off an encyclopedic list of facts and non sequiturs during business meetings and to the bemusement of his colleagues.
The tongue-in-cheek campaign, which plays more like a perfect-pitch comedy series than a typical B2B commercial effort, is a major departure from financial services industry norm--both in its use of humor and in its humanistic approach. Starting this week, FactSet will roll out 16 unique spots—a combination of :30s, :15s, :06s and nine “shorts”—across multiple channels including digital, streaming and CTV.
This :30, “Dinos,” has an office worker’s relevant reference to dinosaurs spark our boorish colleague who proceeds to utter one irrelevant fact after another about the prehistoric creatures.
The Los Angeles–based Docter Twins (Matthew and Jason Docter) directed the original campaign and this new humorous work through their production company, Thinking Machine. The identical twin... Read More
