Max Malkin of PRETTYBIRD directed and shot this Nike spot from Wieden+Kennedy, Portland, Ore., which introduces us to an 86-year-old nun who’s a triathlete training for yet another grueling Ironman competition. Sister Madonna Buder is the epitome of drive and determination, truly young at heart, of mind and body.
“Unlimited Youth” broke during the Summer Olympics. Tongue-in-cheek voiceover narration was provided by actor Oscar Isaac.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative directors; Dan Viens, interactive director; Adam Tetreault, copywriter; Sara Phillips, art director; Matt Hunnicutt, global executive producer; Ross Plummer, sr. producer; Mauricio Granado, producer; Amy Berriochoa, Jennifer Spillers, art production; Alicia Kuna, studio design manager; Rehanah Spence, Edgar Morales, studio designer. Production PRETTYBIRD Max Malkin, director/DP; Ali Brown, Suzanne Hargrove, exec producers; Tracy Hauser, head of production; Matt Wersinger, line producer; Rob Pearson, production designer. Editorial Rock Paper Scissors Damion Clayton, editor; Mike Spagnolli, assistant editor; Dina Ciccotello, post producer; Helena Lee, executive post producer. VFX Mill LA PHil Crowe, John Leonti, creative director; James Allen, 2D lead artist; John Shirley, Brad Scott, Alex Candish, 2D artists; Andy Wheater, Jie Zhou, Michael Lori, 3D artists; Anastasia von Rahl, VFX producer; Rustie Burris, VFX coordinator; Enca Kaul, VFX exec producer. Postproduction The Mill LA Adam Scott, colorist; Diana Valera, producer; Thatcher Peterson, exec producer. Licensed Music “Drums Are My Beat”; Sandy Nelson, musical artist. Sound Design Barking Owl Michael Anastasi, sound designer; Kelly Bayett, creative director; Ashley Benton, producer. Audio Post Lime Studios Loren Silber, mixer; Mike Nieto, audio assistant; Susie Boyajan, exec producer.
Lead agency Serviceplan’s new cross-media campaign for Lufthansa, “All it Takes is a Yes,” includes this short film which follows a protagonist who is magically transported from her daily office life to dream destinations with just a simple tap on the Lufthansa app. We accompany her on a wonderful journey, discovering inspiring local experiences along the way. We see her at a dumpling shop in Shanghai, swimming in the turquoise waters near Rio de Janeiro, grabbing a sandwich at a New York deli, exploring the bustling streets of Mumbai, dancing at a wedding party in Rome and marvelling at the desert in South Africa. Along the way she connects with a character who’s seemingly following her. Inspired by magical realism, director Niclas Larsson via production house Iconoclast has crafted a stunning visual journey that perfectly blends reality and dream. The campaign was developed and implemented by an international Serviceplan team under the creative lead of Serviceplan Germany chief creative officer Till Diestel, and global executive creative directors Erick Barrios Hernández and Wolfgang Warzilek. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2025/01/22164533/All-it-takes-is-a-Yes.-Lufthansa.mp4"][/video] Read More
