A dad poses as Santa on the phone, going to great lengths to give his daughter a memorable, magical Christmas. What he didn’t count on, though, was getting more than one phone call from his little girl, which keeps him harried this holiday season.
Titled “Father Christmas,” this spot for French phone operator Bouygues Telecom was directed by Martin Werner via production house Henry for agency BETC Paris. The story unfolds with the help of the classic song “For Once in My Life” by Stevie Wonder.
Client Bouygues Telecom Agency BETC Paris Stephane Xiberras, executive creative director; David Soussan, Marie-Eve Schoettl, creative directors; Julien Vergne, creative supervisor/art director; Mathis Payet, assistant art director; Alexandre Girod, copywriter; Christophe Caurret, music creation director; Alexandre Ben Soussan, strategic planning. Production Henry, Paris Martin Werner, director Sound Gum Music “For Once in My Life” by Stevie Wonder
For the global EX30 Cross Country launch, Volvo and creative agency Forsman & Bodenfors wants to de-dramatize the outdoor experience--and remind people that small trips into nature can be grand experiences.
Cross Country is Volvo’s concept of turning their regular cars into more outdoor-capable versions, with higher ground clearance, all-wheel drive and other features making it more capable and off-road ready. And now, the compact, fully electric EX30 becomes available as a Cross Country version. It’s a small car designed for big experiences, made to elevate both urban living and outdoor adventure, and to bring people closer to nature.
“With Volvo being such a human-centric brand, it felt natural to focus on the human side of nature. The child’s perspective became the perfect metaphor for this, to spend time in nature on nature’s terms,” said Karl Risenfors, creative at Forsman & Bodenfors.
In a category that often portrays epic journeys deep into the wilderness, the campaign serves as a reminder that even everyday adventures can be memorable experiences. Thus this launch spot--directed by Marcus Ibanez via production company New-Land--shows nature through the point of view of a child. A child’s imagination and perspective generates a visual metaphor for the magic that nature can bring, no matter the scale of the adventure.
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