A dad poses as Santa on the phone, going to great lengths to give his daughter a memorable, magical Christmas. What he didn’t count on, though, was getting more than one phone call from his little girl, which keeps him harried this holiday season.
Titled “Father Christmas,” this spot for French phone operator Bouygues Telecom was directed by Martin Werner via production house Henry for agency BETC Paris. The story unfolds with the help of the classic song “For Once in My Life” by Stevie Wonder.
Client Bouygues Telecom Agency BETC Paris Stephane Xiberras, executive creative director; David Soussan, Marie-Eve Schoettl, creative directors; Julien Vergne, creative supervisor/art director; Mathis Payet, assistant art director; Alexandre Girod, copywriter; Christophe Caurret, music creation director; Alexandre Ben Soussan, strategic planning. Production Henry, Paris Martin Werner, director Sound Gum Music “For Once in My Life” by Stevie Wonder
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
