Directed by Martin Werner, produced by Copenhagen-based Bacon and made with Denmark agency PONG, this film for Interflora puts us in a time machine as we follow a couple’s date nights at the movies over the decades, starting with their first rendezvous in the 1960s.
Titled “Date Night,” this tug-at-the-heartstrings piece focuses more on universal feelings than flowers, which ties into the sign-off, “Remember those you love.”
This is the first Interflora film with new agency PONG and it marks a return to the emotional and cinematic narrative style that used to be the trademark of the brand’s campaigns in films such as the award-winning “Circus Love” from 2015, also directed by Werner (who is repped by RESET Content in the U.S. ad market).
Client Interflora Agency PONG Mikkel Elung, Sigurd Bjerre, creative directors. Production Company Bacon Martin Werner, director; Mette Jermiin, exec producer; Lasse Frank, DP; Nana Ama Rothenborg, Nicholas Perry, Oliver K. Sand, production managers; Simone Grau, production designer; Pernille Holm, stylist; Lis Bang, makeup. Editorial Art Official Agency Rasmus Nyholm Schmidt, editor. Sound Design ballad Adrian Aurelius, sound designer. Music “Slow Mover”; Louise Alenius, Ben Kaniewski, composers. VFX BaconX Kai Hauswirth, Johannes Englehardt. Color Grade BaconX Lasse Selvil, colorist.
Director Gia Coppola Teams With Mejuri For “A New York Minute”; 1st Episode Takes Us To The Grocery Store
Mejuri, known for turning fine jewelry into an everyday luxury, has partnered with director Gia Coppola (The Last Show Girl, Palo Alto) and The Directors Bureau in Los Angeles, for the first time reimagining the brand’s story as episodic content. In a series of microfilms, co-created by Coppola and premiering following New York Fashion Week, Mejuri eschewed a typical celebrity campaign and cast us as voyeurs to a group of aspiring young women--real people, not actors--at the crossroads of their adult lives against the backdrop of New York City.
Titled “A New York Minute,” the series features five real-life friends, who include one perfectly imperfect heroine named Emma. The women celebrate ordinary moments and interactions which reveal, sometimes retrospectively, the extraordinary within the mundane. Adjacent to the brand’s own community, the 30-something year old cast includes Laura Love (Emma), Rebecca Ressler, Natalie Vall-Freed and Rozzi Crane. Mejuri’s jewelry makes an appearance as the best supporting actor.
“When I met with Gia and The Directors Bureau team, there was instant creative and personal chemistry and a natural alignment on the desire to push and blur the lines between marketing, storytelling, and the construct of what a ‘campaign’ could be,” said Jacob Jordan, chief brand officer, Mejuri. “Gia was able to push that idea into something that truly feels new and artful, with a realism and relatability that almost feels jarring. Gia was such a perfect collaborator and partner, someone I had complete trust in to be a catalyst for Mejuri’s values of celebrating women as their truest selves. I can’t wait for us to continue to tell the next chapters of this story.”
To land the relatable... Read More