Directed by Martin Werner, produced by Copenhagen-based Bacon and made with Denmark agency PONG, this film for Interflora puts us in a time machine as we follow a couple’s date nights at the movies over the decades, starting with their first rendezvous in the 1960s.
Titled “Date Night,” this tug-at-the-heartstrings piece focuses more on universal feelings than flowers, which ties into the sign-off, “Remember those you love.”
This is the first Interflora film with new agency PONG and it marks a return to the emotional and cinematic narrative style that used to be the trademark of the brand’s campaigns in films such as the award-winning “Circus Love” from 2015, also directed by Werner (who is repped by RESET Content in the U.S. ad market).
Credits
Client Interflora Agency PONG Mikkel Elung, Sigurd Bjerre, creative directors. Production Company Bacon Martin Werner, director; Mette Jermiin, exec producer; Lasse Frank, DP; Nana Ama Rothenborg, Nicholas Perry, Oliver K. Sand, production managers; Simone Grau, production designer; Pernille Holm, stylist; Lis Bang, makeup. Editorial Art Official Agency Rasmus Nyholm Schmidt, editor. Sound Design ballad Adrian Aurelius, sound designer. Music “Slow Mover”; Louise Alenius, Ben Kaniewski, composers. VFX BaconX Kai Hauswirth, Johannes Englehardt. Color Grade BaconX Lasse Selvil, colorist.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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