Directed by Martin Werner, produced by Copenhagen-based Bacon and made with Denmark agency PONG, this film for Interflora puts us in a time machine as we follow a couple’s date nights at the movies over the decades, starting with their first rendezvous in the 1960s.
Titled “Date Night,” this tug-at-the-heartstrings piece focuses more on universal feelings than flowers, which ties into the sign-off, “Remember those you love.”
This is the first Interflora film with new agency PONG and it marks a return to the emotional and cinematic narrative style that used to be the trademark of the brand’s campaigns in films such as the award-winning “Circus Love” from 2015, also directed by Werner (who is repped by RESET Content in the U.S. ad market).
Credits
Client Interflora Agency PONG Mikkel Elung, Sigurd Bjerre, creative directors. Production Company Bacon Martin Werner, director; Mette Jermiin, exec producer; Lasse Frank, DP; Nana Ama Rothenborg, Nicholas Perry, Oliver K. Sand, production managers; Simone Grau, production designer; Pernille Holm, stylist; Lis Bang, makeup. Editorial Art Official Agency Rasmus Nyholm Schmidt, editor. Sound Design ballad Adrian Aurelius, sound designer. Music “Slow Mover”; Louise Alenius, Ben Kaniewski, composers. VFX BaconX Kai Hauswirth, Johannes Englehardt. Color Grade BaconX Lasse Selvil, colorist.
After losing part of his right leg due to cancer, Terry Fox campaigned to raise national awareness and funding for cancer research by running his Marathon of Hope, a cross-Canada 42-km daily run, on his prosthetic leg. Fox, who died in 1981, is a national hero. His image will be on Canada’s new $5 bill.
In this two-minute video titled “Finish It,” the Marathon of Hope is recreated. It’s all done in one take, and it features an actor/marathon runner who uses a prosthesis on the same leg as Fox. CGI was deployed to make him look more like Fox. To further ensure the actor represented Fox accurately, not only did the actor and team watch and study many videos of Terry, but Terry’s brothers, Fred and Darrel, coached the actor on Terry’s running style and mannerisms. They also created a copy of Terry’s prosthesis for the actor to use for the shoot.
The message is clear. As the Marathon of Hope now marks its 45th anniversary, we now have the opportunity to “Finish It” for Fox, raising money and awareness to get a cure for cancer over the finish line, completing the work that Fox started. The public service film starts with Fox on the marathon run, eventually joined by a crowd of other dedicated runners from all walks of life who take over the race.
Mark Zibert directed via production company Scouts Honour for Toronto agency Diamond. The video features a never-before-heard version of the song “Courage” from Canadian band The Tragically Hip.
“We wanted to create a campaign that captures the magnitude of Terry Fox’s legacy while driving meaningful action,” said Peter Ignazi, chief creative officer at Diamond. “By revisiting the Marathon of Hope with such care and reverence, we aimed to reignite Terry’s mission and... Read More
