Directed by Martin Werner, produced by Copenhagen-based Bacon and made with Denmark agency PONG, this film for Interflora puts us in a time machine as we follow a couple’s date nights at the movies over the decades, starting with their first rendezvous in the 1960s.
Titled “Date Night,” this tug-at-the-heartstrings piece focuses more on universal feelings than flowers, which ties into the sign-off, “Remember those you love.”
This is the first Interflora film with new agency PONG and it marks a return to the emotional and cinematic narrative style that used to be the trademark of the brand’s campaigns in films such as the award-winning “Circus Love” from 2015, also directed by Werner (who is repped by RESET Content in the U.S. ad market).
Credits
Client Interflora Agency PONG Mikkel Elung, Sigurd Bjerre, creative directors. Production Company Bacon Martin Werner, director; Mette Jermiin, exec producer; Lasse Frank, DP; Nana Ama Rothenborg, Nicholas Perry, Oliver K. Sand, production managers; Simone Grau, production designer; Pernille Holm, stylist; Lis Bang, makeup. Editorial Art Official Agency Rasmus Nyholm Schmidt, editor. Sound Design ballad Adrian Aurelius, sound designer. Music “Slow Mover”; Louise Alenius, Ben Kaniewski, composers. VFX BaconX Kai Hauswirth, Johannes Englehardt. Color Grade BaconX Lasse Selvil, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
