A restaurant revival is beginning in the South Side of Chicago. Joining and chronicling the movement are documentary filmmaker Rodney Lucas in collaboration with Chance the Rapper (both are South Side natives) and The Martin Agency for client DoorDash.
Like so many eateries, Chicago’s Krazy Hog BBQ, was forced to shutter under the weight of COVID-19 constraints. According to USA Today, 72,800 restaurants have permanently closed because of revenue loss and job instability associated with the pandemic. None have been hit harder than Black-owned businesses, which are shutting down twice as fast.
From statistic to success story, DoorDash is putting family-owned Krazy Hog back in business as part of its new “Reopen for Delivery” program meant to protect restaurants integral to the fabric of local communities and cultures. The program includes such initiatives as:
- Rebuilding operations through opening delivery-only spaces
- Providing last-mile logistics support to help merchants quickly adopt a delivery-only model
- Investing in additional operations and marketing support throughout the reopening process to grow the business and reach new customers without traditional overhead costs
The Martin Agency and director Lucas via Even/Odd Films have teamed on this documentary, which is titled Southside Magnolia and chronicles the resilience of Chicago’s food scene, centered on Krazy Hog’s owners and legacy. Part of a marketing campaign, the docu-short is a celebration of Black excellence and entrepreneurship captured over four days of filming.
CreditsClient DoorDash Kofi Amoo-Gottfried, VP, marketing; Katie Daire, sr. director, B2B marketing; Tiffany Black, sr. manager, influencer & social media marketing. Agency The Martin Agency Kristen Cavallo, CEO; Danny Robinson, EVP/chief creative officer; Jerry Hoak, EVP/executive creative director/managing director; Tasha Dean, SVP/head of integrated production; Mike Kelley, creative director; Derek Smith, art director; Joe Hartley, copywriter; Tricia Hoover, executive producer; Anthony Moschini, producer; Jaclyn Ruelle, SVP/managing director, cultural impact & brand communicatoins; Matt Kessler, cultural communications, sr. executive; Blake Smoral, Luke Divita, strategic planners; Greg Fischer, SVP/director of communications planning. Production Even/Odd Films Rodney Lucas, director; Malcolm Pullinger, Mohammad Gorjestani, exec producers; Taylor Feltner, head of production; Cayce Cole, managing exec producer; Alex Friedman, supervising producer; Paige DeMarco, Holli Hopkins McGinley, line producers; Kassim Norris, DP; Ashley Rodholm, post producer/story editor; Ian Levine, editor; Calvin Small, art director; Krystyn Johnson, hair/makeup/wardrobe; Nima Taradji, still photographer. Music Chance the Rapper. Color MPC Dimitri Zola, colorist. Sound Design & Mix Sound Lounge Ashley Simmons
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More