What does mom want her kids to do most this Mother’s Day?
She wants them to “do nothing”–which is your best way to stay safe during the pandemic.
And the preferred choice for doing nothing is to stay at home, plant yourself on the couch and watch TV–specifically the offerings on the Sling TV streaming service.
For this Sling commercial, The Martin Agency turned to real moms in quarantine across the country to spread a simple message–chill out and veg on TV, shelter in place to stay free of COVID-19. Moms insist. And you better listen to their rallying cry, “Do nothing for mom.”
Technically, you don’t even need to sign up with Sling TV to follow mom’s orders this year. With the streaming giant’s “Happy Hour Across America,” Sling is offering free access to its platform every night from 5pm to midnight.
Credits
Client Sling TV Jay Roth, chief marketing officer; Alfredo Rodriguez, VP, Sling marketing; Mike Ribero, general manager, brand marketing; Dave Scheur, sr. brand manager; Helene Ruozzi, sr. brand marketing lead. Agency The Martin Agency Karen Costello, EVP, chief creative officer; Jerry Hoak, EVP, executive creative director; Sean Riley, SVP, creative director; Rushil Nadkarni, art director; Jacob Pankey, copywriter; Tasha Dean, SVP, head of integrated production; Brett Alexander, SVP, executive content producer; Arielle Blais, content producer; Chris Mumford, president; Leslie Evers, director of production. Editorial Super Joy Danny Reidy, editor; Gary McHatton, assistant editor; Brian Creech, head of production. Sound Rainmaker Bob Arno, sound engineer.
Chipotle Mexican Grill has rolled out this animated short film, “Unfolded,” which showcases sustainable agriculture comparable to Chipotle’s Food With Integrity principles. Chipotle premiered the film last week as a national TV ad on Roblox to showcase the importance of the farming community that grows real ingredients like those served in Chipotle’s restaurants. Chipotle is billed as the first restaurant brand to unveil a national TV ad in the metaverse. Free entrees were given to the first 50,000 Chipotle Rewards members who viewed the ad on Roblox
In conjunction with the film and as part of the commitment it announced in 2021 to contribute $5 million to support young farmers, Chipotle is donating $2 million across four leading universities, The Ohio State University, Cal State Monterey Bay, Colorado State University and the University of Florida, to support the future of farming. These donations are funded from Chipotle’s initiative to contribute 5% of profits from its sales of Tractor Beverages to support farmers.
Inspired by the company’s purpose to Cultivate a Better World, “Unfolded” brings viewers through an animated world, diving into a Chipotle bag that unfolds into a paper world. The short film depicts industrial farms transformed into vibrant, polyculture farms with diverse and organic crops, symbolizing Chipotle’s efforts to support farmers who prioritize sustainable agricultural practices. The brand serves Responsibly Raised® proteins, and dairy from pasture-raised cows, as seen from an allegorical Chipotle truck moving through farmland on its way to its final destination. The film, created by Venables Bell & Partners and directed by Yves Geleyn via animation studio Hornet, ends with fresh, colorful produce being... Read More
