Tile, the Bluetooth-enabled tracking device, has launched its first-ever brand campaign, the centerpiece being this spot titled “Lost Panda” directed by Mark Molloy of Smuggler for ad agency Deutsch.
The piece follows the story of a stuffed panda bear who is trying to find his way back home with the help of the Tile community. The new tagline “Together We Find” hints at the brand’s community where people can easily and anonymously help each other find whatever they’ve lost.
ALT VFX and Legacy Effects handled visual effects on the piece which features the “Girl in My Dreams” track composed and performed by Stephan Altman of Mophonics.
Credits
Client Tile, Inc. Agency Deutsch Pete Favat, chief creative officer, North America; Guto Araki, executive creative director; Eric Manchester, creative director/copywriter; Neal Desai, creative director/art director; Jeb Quaid, copywriter; Vic Palumbo, director of integrated production; Dan Kaplan, executive integrated producer; Mariana Perin, integrated producer; Eryk Rich, music director; Chase Butters, music producer; Dez Davis, music coordinator. Production Smuggler Mark Molloy, director; Patrick Milling Smith, Brian Carmody, co-founders; Shannon Jones, exec producer; Gustav Geldenhuys, line producer. Editorial Work Editorial Stewart Reeves, editor; Keith Hamm, Josh Sasson, assistant editors; Marlo Baird, exec producer; Brian Scharwath, producer. Color Company 3 Tom Poole, sr. colorist; Alexandra Lubrano, producer. Post CG/VFX ALT VFX, Inc. Colin Renshaw, founder/VFX supervisor; Chris Fieldhouse, exec producer; Jess Calvert, producer; Mathew Chance, head of 2D; Chris Rentoul, animation lead. Creature Build/Panda Legacy Effects Alan Scott, producer. Graphics Lobo Mateus de Paula Santos, creative director; Luis Ribeiro, exec producer; Gabriela Leal, producer; Leandro Beltran, Bruno Ronzani, design & animation. Music Mophonics Track “Girl in My Dreams” Track courtesy of Stephan Altman, composer/creative director/performer Audio Post Lime Studios Mark Meyuhas, sound engineer; Peter Lapinski, assistant mixer; Susie Boyajan, exec producer; Kayla Phungglan, producer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
