NBA superstar LeBron James’s return to Cleveland is bigger than basketball. With a new team and his city behind him, togetherness has become a Cleveland Cavaliers mantra. “Together” is a two-minute spot that portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off to the NBA season. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity.
The Malloys of production house HSI directed for Wieden+Kennedy, Portland, Ore.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative director; Dan Viens, interactive driector; Jordan Dinwiddie, copywriter; Jason Campbell, sr. art director; Emma Barnett, art director; Matt Hunnicutt, executive producer; Chris Capretto, producer; Ben Grylewicz, head of production; Joe Staples, Mark Fitzloff, executive creative directors; Keith Rice, interactive producer; Ben Oh, sr. interactive prducer; Patrick Marzullo, director of interactive production. Production HSI The Malloys, director; Rebecca Skinner, exec producer; Michelle Ross, managing director; Doron Kauper, head of production; Line Postmyr, line producer; Adam Kimmel, DP; Antoine Stoudamire, sports coordinator. Editorial Spotwelders Robert Duffy, editor; Sophie Kornberg, assistant editor; Carolina Sanborn, post exec producer. VFX The Mill John Leonti, VFX creative dirctor; Sue Troyan, VFX exec producer; Jordan Sharon, VFX producer; John Shirley, VFX supervisor; Adam Scott, colorist. Music & Sound Atticus Barking Owl Michael Antanasi, sound designer. Atticus Ross, artist. Audio Lime Loren Silber, mixer; Jessica Locke, producer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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