NBA superstar LeBron James’s return to Cleveland is bigger than basketball. With a new team and his city behind him, togetherness has become a Cleveland Cavaliers mantra. “Together” is a two-minute spot that portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off to the NBA season. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity.
The Malloys of production house HSI directed for Wieden+Kennedy, Portland, Ore.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative director; Dan Viens, interactive driector; Jordan Dinwiddie, copywriter; Jason Campbell, sr. art director; Emma Barnett, art director; Matt Hunnicutt, executive producer; Chris Capretto, producer; Ben Grylewicz, head of production; Joe Staples, Mark Fitzloff, executive creative directors; Keith Rice, interactive producer; Ben Oh, sr. interactive prducer; Patrick Marzullo, director of interactive production. Production HSI The Malloys, director; Rebecca Skinner, exec producer; Michelle Ross, managing director; Doron Kauper, head of production; Line Postmyr, line producer; Adam Kimmel, DP; Antoine Stoudamire, sports coordinator. Editorial Spotwelders Robert Duffy, editor; Sophie Kornberg, assistant editor; Carolina Sanborn, post exec producer. VFX The Mill John Leonti, VFX creative dirctor; Sue Troyan, VFX exec producer; Jordan Sharon, VFX producer; John Shirley, VFX supervisor; Adam Scott, colorist. Music & Sound Atticus Barking Owl Michael Antanasi, sound designer. Atticus Ross, artist. Audio Lime Loren Silber, mixer; Jessica Locke, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
