NBA superstar LeBron James’s return to Cleveland is bigger than basketball. With a new team and his city behind him, togetherness has become a Cleveland Cavaliers mantra. “Together” is a two-minute spot that portrays Cleveland citizens joining James and his teammates as they huddle before the opening night tip-off to the NBA season. Cleveland fans from all walks of life converge on the Quicken Loans Arena and join hands as a show of unity.
The Malloys of production house HSI directed for Wieden+Kennedy, Portland, Ore.
Credits
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative director; Dan Viens, interactive driector; Jordan Dinwiddie, copywriter; Jason Campbell, sr. art director; Emma Barnett, art director; Matt Hunnicutt, executive producer; Chris Capretto, producer; Ben Grylewicz, head of production; Joe Staples, Mark Fitzloff, executive creative directors; Keith Rice, interactive producer; Ben Oh, sr. interactive prducer; Patrick Marzullo, director of interactive production. Production HSI The Malloys, director; Rebecca Skinner, exec producer; Michelle Ross, managing director; Doron Kauper, head of production; Line Postmyr, line producer; Adam Kimmel, DP; Antoine Stoudamire, sports coordinator. Editorial Spotwelders Robert Duffy, editor; Sophie Kornberg, assistant editor; Carolina Sanborn, post exec producer. VFX The Mill John Leonti, VFX creative dirctor; Sue Troyan, VFX exec producer; Jordan Sharon, VFX producer; John Shirley, VFX supervisor; Adam Scott, colorist. Music & Sound Atticus Barking Owl Michael Antanasi, sound designer. Atticus Ross, artist. Audio Lime Loren Silber, mixer; Jessica Locke, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
