Whetting audience appetites even further for Ridley Scott’s highly anticipated feature Alien: Covenant (20th Century Fox), this short directed by Luke Scott serves as a prologue to that film. Titled Prologue: Last Supper, the short is an original story conceived by Ridley Scott and agency 3AM, produced by RSA Films and starring performers in the theatrical movie’s A-list cast (which includes Michael Fassbender, Katherine Waterston, James Franco, Danny McBride and Billy Crudup).
Set aboard the Covenant, a colonization ship on its way to a remote planet to form a new human settlement, the prologue has the crew gathering for a final meal before entering cryosleep. The original online short is part of the marketing campaign for Alien: Covenant.
CreditsClient 20th Century Fox/Alien:Covenant Agency 3AM Alison Temple, managing partner; Chris Eyerman, creative director; Will Melton, sr. writer. Production RSA Films Luke Scott, director; Ross Emery, DP; Jules Daly, exec producer; Hannah Ireland, producer. Editorial WildCard Nick Temple, editor.
Top Spot of the Week: iPhone 16, Director David Shane “Write Smarter” With Apple Intelligence
Created by Apple’s in-house agency and directed by David Shane of production company O Positive, this commercial is one of two which continues the Apple Intelligence campaign for the iPhone 16.
Apple Intelligence is the personal intelligence system that can make users look, feel and be smarter. In the case of this “Write smarter” ad, we meet an office worker who leverages Apple Intelligence on his iPhone 16 Pro to dramatically improve his barely literate email to one that is professional, concise and has a measure of eloquence--much to the surprise and amazement of his boss.
This slice of office life highlights the value of key Apple Intelligence upgrades, including Writing Tools which work wonders with the quality of how one communicates and connects with others.
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