A guy fantasizes about he and his male buddy having a Loctite Go2 Glue party. We see the dreaming gent being joyously hurled about a room by his partner, breaking everything in sight–secure in the fact that Loctite Glue will seamlessly repair all the breakage.
This offbeat spot–which gives a new meaning to male bonding–was directed by David Shane of O Positive for agency Fallon.
Client Loctite Agency Fallon Jeff Kling, chief creative officer; Jason Bottenus, creative director; Jonathan Moehnke, art director; Bo Macdonald, copywriter; Charles Wolford, executive producer; Andrew Koningen, producer. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Ken Licata, producer; Sebastian Pfaffenbichler, DP. Editorial Cut+Run Steve Gandolfi, Sean Stender, editors; Carr Schilling, exec producer; Amburr Farls, producer; Michelle Eskin, managing director. Music tonefarmer Sam Skarstad, Jimmy Harned Visual Effects Cut + Run Liz Lydecker, sr. producer. Post The Mill Shane Reed, colorist. Audio Post Lime Loren Silber, mixer.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
