A guy fantasizes about he and his male buddy having a Loctite Go2 Glue party. We see the dreaming gent being joyously hurled about a room by his partner, breaking everything in sight–secure in the fact that Loctite Glue will seamlessly repair all the breakage.
This offbeat spot–which gives a new meaning to male bonding–was directed by David Shane of O Positive for agency Fallon.
Client Loctite Agency Fallon Jeff Kling, chief creative officer; Jason Bottenus, creative director; Jonathan Moehnke, art director; Bo Macdonald, copywriter; Charles Wolford, executive producer; Andrew Koningen, producer. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Ken Licata, producer; Sebastian Pfaffenbichler, DP. Editorial Cut+Run Steve Gandolfi, Sean Stender, editors; Carr Schilling, exec producer; Amburr Farls, producer; Michelle Eskin, managing director. Music tonefarmer Sam Skarstad, Jimmy Harned Visual Effects Cut + Run Liz Lydecker, sr. producer. Post The Mill Shane Reed, colorist. Audio Post Lime Loren Silber, mixer.
The Ad Council, partnering with the U.S. Department of Health and Human Services (HHS), Administration for Children and Families (ACF) and AdoptUSKids, launched a public service campaign, created pro bono by Edelman, which aims to inspire prospective parents to consider adopting a teen from foster care.
This centerpiece PSA titled “The Rewards”--directed by The Hudson Dusters (Michael Kuhn and Niles Roth) via Greenpoint Pictures--spotlights real adoptive families who have personally experienced the mutual benefits of adoption. This longer form PSA (and cutdown versions) begins with a touching display of openness and vulnerability as adoptive parents reflect on their adoption journeys and their initial questions and hesitations about adopting a teen. Then, in a deeply emotional turn, the adoptive parents witness their children recounting the profound rewards of adoption in their lives. The teens speak of the love they share with their parents and how the decision to become a family is reciprocal. The campaign directs viewers to the AdoptUSKids website to learn more about adopting a teen from foster care.
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