A guy fantasizes about he and his male buddy having a Loctite Go2 Glue party. We see the dreaming gent being joyously hurled about a room by his partner, breaking everything in sight–secure in the fact that Loctite Glue will seamlessly repair all the breakage.
This offbeat spot–which gives a new meaning to male bonding–was directed by David Shane of O Positive for agency Fallon.
CreditsClient Loctite Agency Fallon Jeff Kling, chief creative officer; Jason Bottenus, creative director; Jonathan Moehnke, art director; Bo Macdonald, copywriter; Charles Wolford, executive producer; Andrew Koningen, producer. Production O Positive David Shane, director; Ralph Laucella, Marc Grill, exec producers; Ken Licata, producer; Sebastian Pfaffenbichler, DP. Editorial Cut+Run Steve Gandolfi, Sean Stender, editors; Carr Schilling, exec producer; Amburr Farls, producer; Michelle Eskin, managing director. Music tonefarmer Sam Skarstad, Jimmy Harned Visual Effects Cut + Run Liz Lydecker, sr. producer. Post The Mill Shane Reed, colorist. Audio Post Lime Loren Silber, mixer.
NHS England, M&C Saatchi UK, Director Tom Tagholm Team On PSA Highlighting The Overlooked Signs Of A Stroke
National Health Service (NHS) England has unveiled a multichannel campaign, “Act FAST,” to raise awareness of the individual signs of a stroke and get people to call 999 as soon as they suspect they may be experiencing any one symptom. The push, which is part of the ongoing “Help Us, Help You” campaign, was developed in partnership with M&C Saatchi UK.
The campaign depicts everyday situations where everything might seem relatively normal, but where there’s the sign of someone experiencing a stroke.
A key component of the campaign is this :30--directed by Tom Tagholm of Various Films--which sets up the idea that initially, a stroke might not seem like much, highlighting key symptoms: from struggling to use a paint roller, to not being able to smile when watching TV, to slurring your speech when reading a story to your grandchild. The PSA emphasizes that time is critical, ending with the line: “Face or arm or speech, at the first sign, it’s time to call 999.”
Jo Bacon, Group CEO, M&C Saatchi UK, said, “We want to ensure people take action on the first symptom, rather than waiting for more conclusive signs. To help them understand that even when everything seems normal, something serious might be happening.”
Matt Lee, executive creative director, M&C Saatchi UK, commented: “This is important work. We wanted to explore that precise moment when your world shifts, quietly yet powerfully, off its axis during a stroke. We highlight how a tiny external moment can actually be seismic—an extraordinary gear change, framed in a really ordinary way.”
Director Tagholm shared, “My Dad suffered a stroke a few years ago and was saved from the worst by acting quickly, and by the work of the NHS. So there’s... Read More