Jonas Akerlund of Serial Pictures directed this spot in which a large audience–all dressed head-to-toe in black–pulses to a song being performed at an open-air concert. Standing out, though, in the crowd, are an attractive man and woman both dressed in white. They join together and escape the sameness of the pack. Agency was Team One Advertising.
Credits
Client Lexus Agency Team One Chris Graves, chief creative officer; Craig Crawford, group creative director; Ryan DiDonato, Andrew Smart, associate creative directors; Beth Hagen, sr. producer. Production Company Serial Pictures, Culver City, Calif. Jonas Akerlund, director; Violaine Etienne, partner/executive producer; Jessica Carlson, producer; Peter FitzGerald, head of production; Par Ekberg, DP; Emma Fairley, production designer; B. Akerlund, wardrobe stylist. Editorial JumP Richard Cooperman, editor; Samantha Noon, assistant editor; Betsy Beale, exec producer; Gavin Carroll, producer.
Music MUTATO MUZIKA Mark Mothersbaugh, vocal and composer. Audio Juice Audio Post, Santa Monica Bob Gremore, mixer. Visual Effects A52 Andy McKenna, Flame artist.
Top Spot of the Week: Frédéric Planchon Directs “Play Has No Limits” For Sony PlayStation, adam&eveDDB
Directed by Frédéric Planchon of Academy Films for agency adam&eveDDB, this spot from Sony Interactive Entertainment for the PlayStation brand shows how much fun life can be when we take play seriously. The film takes you through an ordinary city as it transforms into play. From dustbins turning into basketball hoops and staircases converting into slides, PlayStation shows you that play is everywhere and in everything.
The action spotlights the joy and elation everyone can experience when they welcome PlayStation and a world of play into their lives.
Titled “PS5 | Play Has No Limits,” this film spotlights the joy and elation one can experience when they welcome PlayStation and a world of play into their life.
Framestore served as VFX/post studio.
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