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    Top Spot of the Week: Leo Burnett Italy Creates “Impossible Talk” For Samsung

    By SHOOTUpdated:No Comments2617 Views

    Samsung Electronics Italia and Leo Burnett Italy teamed on this social experiment centered on Michael, a 19-year-old graduate who is fairly sure he will work for his dad, a choice that will find him abandoning his dream to become a medical doctor. In fact, he’s a bit apprehensive about all the years of studying entailed in a medical career and isn’t sure he’s good enough to make the grade anyway.

    Altering his thinking, though, is this experience, “The Impossible Talk,” whereby the teen gets the chance to meet his future self.

    Casting a wide net, Leo Burnett found an actor who would look like Michael in 40 years. The performer portrayed a doctor in a fake interview that was shown to Michael–and then the two met face to face.

    Michael was deeply moved by the encounter with his future self. Thanks to Samsung he opened his eyes on what his future could be, he understood the importance of believing in himself.

    The social experiment is one of many corporate citizenship projects that the brand is developing with the agency. Burnett worked with Bedeschifilm and director Andrea Cecchi on “The Impossible Talk.”

    Credits

    Client Samsung Electronics Italia Agency Leo Burnett Italy Francesco Bozz, Alessandro Antonini, executive creative directors; Marco Vigano, creative director; Filippo Formentini, Cinzia Caccia, sr. art directors; Maria Chiara Alegi, sr. copywriter; Alessandra Caldi, producer. Production Bedeschifilm Andrea Cecchi, director; Mik Allen, DP; Giovanni Bedeschi, exec producer; Giacomo Tabone, jr. producer. Editorial Lorenzo Colugnati, editor; Francesco Rota, postproduction; Mara Adina, production director, Music Original soundtrack: Fabio Gargiulo for BKM Production

    Media Type:Film: Short
    ScreenWork Categories:Short film
    Screenwork Type:Top Spot
    Video Tags:Leo Burnett



    Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker

    Thursday, December 19, 2024

    Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More

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