Property and casualty insurance company Travelers has released its first brand campaign since 2015. The four-part ad series tells stories that tug at the heartstrings and remind us about the importance and value of insurance: to protect the things you love and the lives you’ve built around them.
TBWAChiatDay New York tapped Lance Acord of Park Pictures to direct the new campaign which features stories of children growing up, parents growing old and relationships wavering and strengthening along the way—as told through the lens of their love and resilience through life’s unexpected hardships, under the care and protection of Travelers.
In this spot, “Footsteps,” we meet a daughter who sits sketching at the counter of her father’s cafe. The dad reprimands her for drawing pictures when she could be helping with customers. We watch her grow up, the years unfolding through scenes of her exploring her passion, and her father not understanding–until the fire. Fast-forward to her father finding her portfolio of artwork which survived the flames. He now realizes how talented his daughter is.
Credits
Client Travelers Agency TBWAChiatDay, New York Chris Beresford-Hill, chief creative officer; Walter Connelly, executive creative director; Ashley Veltre, associate creative director/art director; Holden Rasche, associate creative director/copywriter; John Doris, head of integrated production; Chris Klein, executive producer; Sean Riojas, associate producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Justin Pollock, Caroline Kousidonis, exec producers; Anne Bobroff, head of production. Editorial Exile Kirk Baxter, editor; Zaldy Lopez, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bruce, head of production; Vietan Nguyen, post producer. Sound Design/Audio Mix Wave Studios Chris Afzal, sound designer/mixer; Vicky Ferraro, exec producer. Color MPC Mark Gethin, colorist; Meghan Lang, exec producer; Susan Harris, Damian Winterbottom, producers. VFX MPC Alvin Cruz, creative director; Camila De Biaggi, exec producer; Elissa Norman, Anna Kravtsov, producers; Rob Walker, lead Flame; Bilali Mack, Lawrence Merrill, Tamir Sapir, Tom McCullough, Thiago Porto, Flame artist; Mazyar Sharifian, Renato Carone, Nuke artists; Daniel Bayona, Sachin Dhapudkar, digital matte painting; Dan Fine, Lucy Choi, Francisco Fraga, Jemmy Molero, CG artists; Abhinav Sharda, line producer; Katherine Miccio, production coordinator.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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