Property and casualty insurance company Travelers has released its first brand campaign since 2015. The four-part ad series tells stories that tug at the heartstrings and remind us about the importance and value of insurance: to protect the things you love and the lives you’ve built around them.
TBWAChiatDay New York tapped Lance Acord of Park Pictures to direct the new campaign which features stories of children growing up, parents growing old and relationships wavering and strengthening along the way—as told through the lens of their love and resilience through life’s unexpected hardships, under the care and protection of Travelers.
In this spot, “Footsteps,” we meet a daughter who sits sketching at the counter of her father’s cafe. The dad reprimands her for drawing pictures when she could be helping with customers. We watch her grow up, the years unfolding through scenes of her exploring her passion, and her father not understanding–until the fire. Fast-forward to her father finding her portfolio of artwork which survived the flames. He now realizes how talented his daughter is.
CreditsClient Travelers Agency TBWAChiatDay, New York Chris Beresford-Hill, chief creative officer; Walter Connelly, executive creative director; Ashley Veltre, associate creative director/art director; Holden Rasche, associate creative director/copywriter; John Doris, head of integrated production; Chris Klein, executive producer; Sean Riojas, associate producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Justin Pollock, Caroline Kousidonis, exec producers; Anne Bobroff, head of production. Editorial Exile Kirk Baxter, editor; Zaldy Lopez, assistant editor; Sasha Hirschfeld, exec producer; Evyn Bruce, head of production; Vietan Nguyen, post producer. Sound Design/Audio Mix Wave Studios Chris Afzal, sound designer/mixer; Vicky Ferraro, exec producer. Color MPC Mark Gethin, colorist; Meghan Lang, exec producer; Susan Harris, Damian Winterbottom, producers. VFX MPC Alvin Cruz, creative director; Camila De Biaggi, exec producer; Elissa Norman, Anna Kravtsov, producers; Rob Walker, lead Flame; Bilali Mack, Lawrence Merrill, Tamir Sapir, Tom McCullough, Thiago Porto, Flame artist; Mazyar Sharifian, Renato Carone, Nuke artists; Daniel Bayona, Sachin Dhapudkar, digital matte painting; Dan Fine, Lucy Choi, Francisco Fraga, Jemmy Molero, CG artists; Abhinav Sharda, line producer; Katherine Miccio, production coordinator.
Top Spot of the Week: Director Jake Scott, Paramount Brand Studios “Make Your Gameday Epic” In “Gladiator II”-Inspired Pepsi Spot
Nearly 20 years after Pepsi’s “Roman Empire” made its mark on pop culture, the brand is returning to the arena with a colossal Gladiator-themed campaign titled, “Make Your Gameday Epic™.” Celebrating the start of the 2024 NFL season and the highly anticipated release of Paramount Pictures’ Gladiator II in theaters on Nov. 22, this short film--directed by Jake Scott via RSA Films for Paramount Brand Studio features Megan Thee Stallion, as Empress Megan, leading a legion of NFL superstars turned Gridiron Gladiators, including Josh Allen, Derrick Henry, Justin Jefferson and Travis Kelce, locked in an epic battle with ice-cold Pepsi at the heart of the action. A brand-new gameday anthem from three-time, Grammy award-winning artist Megan Thee Stallion soundtracks the campaign. The unmistakable “boom, boom, clap” from Queen’s epic track “We Will Rock You” is featured on a fresh sample with cutting new lyrics from Megan. The new track became available on all major music streaming platforms, and ahead of Megan hosting the 2024 MTV VMAs last night (9.11), where the track and music-video inspired spot were heard and seen throughout the show. “I’m honored to follow in the footsteps of the legends who appeared in this Gladiator campaign 20 years ago and proud to have carved my own new legacy,” said Megan Thee Stallion. “Pepsi really brought the worlds of music, sports and entertainment together in a powerful way to set off the new NFL season.” The spot opens with Lamorne Morris and Jake Lacy peering into a can of Pepsi Zero Sugar as it transforms into a colosseum. Empress Megan calls the shots, and the royal roster of NFL players are at her command as they all vie for her favor and a sip of an ice-cold Pepsi... Read More