This spot is part of a campaign introducing the all-new 2018 Subaru Crosstrek SUV. Titled “Welcome to the Pack,” the ad features a young man who repeatedly tries to win the affection of his new girlfriend’s old dog. The couple and canine are on their first weekend road trip together. And after trying to bond with the pooch to no avail, the guy finally finds the way to the dog’s heart.
Lance Acord of Park Pictures directed and shot this charming piece for agency Carmichael Lynch.
CreditsClient Subaru of America Agency Carmichael Lynch Marty Senn, chief creative officer; Randy Hughes, executive creative director; Dean Buckhorn, writer/group creative director; Brad Harrison, art director/creative director; Joe Grundhoefer, head of integrated production; Brynn Hausmann, sr. executive content producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Justin Pollock, exec producers; Anne Brobroff, head of production; Caroline Kousidonis, producer/exec producer. Postproduction Work Editorial Stewart Reeves, editor; Josh Sasson, assistant editor; Marlo Baird, exec producer; Brandee Probasco, producer. VFX/Online Volt Studios Steve Medin, online artist/editor; Amanda Tibbits, post producer. Telecine The Mill Fergus McCall, colorist. Audio Post/Sound Design SisterBoss Carl White, audio mixer/sound designer; Annie Sparrows, postproduction audio producer. Music “Alone” (Trampled by Turtles) performed by Trampled by Turtles. Erik Berry, David Carroll, Timothy Saxhaug, David Simonett, Ryan Young, writers. Music Supervisor Walker
TBWA\Media Arts Lab, Directing Team Megaforce Weigh In On Tongue-in-Cheek Apple Film
Directed by Megaforce via production company Iconoclast for agency TBWAMedia Arts Lab in L.A., this Apple film titled "No Sweat" features a weightlifter effortlessly spinning and manipulating massive weights as if they were batons, metaphorically representing the ability of the M4 family of chips--M4, M4 Pro, and M4 Max--to handle the most demanding workloads with ease, all set to Des’ree’s famed music track “You Gotta Be.” [video width="1046" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/11/01112010/M4-chip-No-Sweat-Apple.mp4"][/video] Read More