This spot is part of a campaign introducing the all-new 2018 Subaru Crosstrek SUV. Titled “Welcome to the Pack,” the ad features a young man who repeatedly tries to win the affection of his new girlfriend’s old dog. The couple and canine are on their first weekend road trip together. And after trying to bond with the pooch to no avail, the guy finally finds the way to the dog’s heart.
Lance Acord of Park Pictures directed and shot this charming piece for agency Carmichael Lynch.
Client Subaru of America Agency Carmichael Lynch Marty Senn, chief creative officer; Randy Hughes, executive creative director; Dean Buckhorn, writer/group creative director; Brad Harrison, art director/creative director; Joe Grundhoefer, head of integrated production; Brynn Hausmann, sr. executive content producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Justin Pollock, exec producers; Anne Brobroff, head of production; Caroline Kousidonis, producer/exec producer. Postproduction Work Editorial Stewart Reeves, editor; Josh Sasson, assistant editor; Marlo Baird, exec producer; Brandee Probasco, producer. VFX/Online Volt Studios Steve Medin, online artist/editor; Amanda Tibbits, post producer. Telecine The Mill Fergus McCall, colorist. Audio Post/Sound Design SisterBoss Carl White, audio mixer/sound designer; Annie Sparrows, postproduction audio producer. Music “Alone” (Trampled by Turtles) performed by Trampled by Turtles. Erik Berry, David Carroll, Timothy Saxhaug, David Simonett, Ryan Young, writers. Music Supervisor Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
