This spot is part of a campaign introducing the all-new 2018 Subaru Crosstrek SUV. Titled “Welcome to the Pack,” the ad features a young man who repeatedly tries to win the affection of his new girlfriend’s old dog. The couple and canine are on their first weekend road trip together. And after trying to bond with the pooch to no avail, the guy finally finds the way to the dog’s heart.
Lance Acord of Park Pictures directed and shot this charming piece for agency Carmichael Lynch.
Client Subaru of America Agency Carmichael Lynch Marty Senn, chief creative officer; Randy Hughes, executive creative director; Dean Buckhorn, writer/group creative director; Brad Harrison, art director/creative director; Joe Grundhoefer, head of integrated production; Brynn Hausmann, sr. executive content producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Justin Pollock, exec producers; Anne Brobroff, head of production; Caroline Kousidonis, producer/exec producer. Postproduction Work Editorial Stewart Reeves, editor; Josh Sasson, assistant editor; Marlo Baird, exec producer; Brandee Probasco, producer. VFX/Online Volt Studios Steve Medin, online artist/editor; Amanda Tibbits, post producer. Telecine The Mill Fergus McCall, colorist. Audio Post/Sound Design SisterBoss Carl White, audio mixer/sound designer; Annie Sparrows, postproduction audio producer. Music “Alone” (Trampled by Turtles) performed by Trampled by Turtles. Erik Berry, David Carroll, Timothy Saxhaug, David Simonett, Ryan Young, writers. Music Supervisor Walker
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The film’s protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a child’s life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace – Preventive Programs, the founding organization of the “Bullying-Free Schools” program, which has been equipping institutions with resources to combat school violence for 12 years.
“Research indicates that stains on a uniform can... Read More
