Directed and shot by Lance Acord of Park Pictures for agency BBH New York, this holiday spot for client PlayStation speaks to nostalgia, friendship and the gift of imagination through collaborative play. It features a grown man in the confines of his office, gazing nostalgically at a R2-D2 figurine from his childhood, reflecting on fond memories with his best friend sharing adventures through their love of Star Wars.
These joyful moments include Lightsaber battles, Halloween in costume as Darth Vader and Yoda, and racing their Star Wars-themed custom bikes. Just as these seem like distant memories of freedom and fantasy, an incredible moment unfurls as the building starts to shake and his friend hovers outside his office window in a X-wing fighter, beckoning him to join. Awakening his sense of imagination, the man becomes a hero, inspired to play once again, as he takes a giant leap onto his awaiting ship to join the rebellion squadron into an epic snow-covered Hoth battle scene. Together with his friend, he steps into the role he was destined to play, to live actively and adventure through Star Wars Battlefront.
The spot is part of a campaign supporting EA’s highly anticipated PS4 Star Wars Battlefront game, as well as limited edition Star Wars bundle sets (including a Darth Vader-inspired PS 4 system) which will become available on Nov. 17.
Credits
Client PlayStation Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Lucas Bongioanni, Marcos Kotlhar, Philip Sicklinger, Alex Booker, creatives; Sarah Watson, chief strategy officer; Kendra Salvatore, strategy director; Kate Morrison, head of content production; Abbie Noon, sr. content producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Caroline Kousidonis, Justin Pollock, line producers/EPs; Anne Bobroff, head of production; Richard Bridgland, production designer. Production Services Stillking Prague Lars Flegel, production supervisor. Editorial Exile Kirk Baxter, editor; Grant Hall, editor assistant; Carol Lynn Weaver, exec producer; Toby Louie, producer. Sound Design Brian Emerich, sound designer. Audio Sonic Union Steve Rosen, engineer; Justine Cortale, producer. Visual Effects The Mill Verity Grantham, exec producer; Jeremy Moore, sr. producer; Michael Scarcella, producer; Casey Sincic, production coordinator; Christian Neilsen, Nathan Kane, shoot supervision; Kyle Cody, 2D lead artists; Ruben Vandebroek, Joji Tsuruga, 3D lead artists; Fergus McCall, colorist.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
