Directed and shot by Lance Acord of Park Pictures for agency BBH New York, this holiday spot for client PlayStation speaks to nostalgia, friendship and the gift of imagination through collaborative play. It features a grown man in the confines of his office, gazing nostalgically at a R2-D2 figurine from his childhood, reflecting on fond memories with his best friend sharing adventures through their love of Star Wars.
These joyful moments include Lightsaber battles, Halloween in costume as Darth Vader and Yoda, and racing their Star Wars-themed custom bikes. Just as these seem like distant memories of freedom and fantasy, an incredible moment unfurls as the building starts to shake and his friend hovers outside his office window in a X-wing fighter, beckoning him to join. Awakening his sense of imagination, the man becomes a hero, inspired to play once again, as he takes a giant leap onto his awaiting ship to join the rebellion squadron into an epic snow-covered Hoth battle scene. Together with his friend, he steps into the role he was destined to play, to live actively and adventure through Star Wars Battlefront.
The spot is part of a campaign supporting EA’s highly anticipated PS4 Star Wars Battlefront game, as well as limited edition Star Wars bundle sets (including a Darth Vader-inspired PS 4 system) which will become available on Nov. 17.
CreditsClient PlayStation Agency BBH New York John Patroulis, creative chairman; Ari Weiss, chief creative officer; Lucas Bongioanni, Marcos Kotlhar, Philip Sicklinger, Alex Booker, creatives; Sarah Watson, chief strategy officer; Kendra Salvatore, strategy director; Kate Morrison, head of content production; Abbie Noon, sr. content producer. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Caroline Kousidonis, Justin Pollock, line producers/EPs; Anne Bobroff, head of production; Richard Bridgland, production designer. Production Services Stillking Prague Lars Flegel, production supervisor. Editorial Exile Kirk Baxter, editor; Grant Hall, editor assistant; Carol Lynn Weaver, exec producer; Toby Louie, producer. Sound Design Brian Emerich, sound designer. Audio Sonic Union Steve Rosen, engineer; Justine Cortale, producer. Visual Effects The Mill Verity Grantham, exec producer; Jeremy Moore, sr. producer; Michael Scarcella, producer; Casey Sincic, production coordinator; Christian Neilsen, Nathan Kane, shoot supervision; Kyle Cody, 2D lead artists; Ruben Vandebroek, Joji Tsuruga, 3D lead artists; Fergus McCall, colorist.
The Best Work You May Never See: McCann NY, Director Christian Breslauer Sound Grande For New York Lottery
McCann New York launched a campaign for the New York Lottery which includes this music video-style spot directed by Christian Breslauer of London Alley. The :30 features a signature song, “Sounds Grande,” as we see our featured music video protagonist get into the lotto spirit thanks to the new GRANDE Scratch-Off Games (up to $3 million in cash prizes, and a chance drawing for one of 100 VIP trips to Billboard Latin Music Week in Miami). The new lotto games were designed by McCann Design, inspired by the colorful storefronts of New York bodegas. [video width="1920" height="1080" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/09/18010750/YNSL3561000H_NYL_SOUNDS-GRANDE_30_ENGLISH.mp4"][/video] Read More