Lance Acord of Park Pictures directed and shot this spot which celebrates the triumph of the runner who struggles to finish last in a marathon–but finish she does.
Titled “Last,” this spot from Wieden+Kennedy, Portland, Ore., shows us the true, deeper meaning of personal achievement.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative directors; Dan Viens, interactive director; Evelyn Loomis, interactive producer; Matt Hunnicutt, global executive producer; Heather Ryder, Darcie Burrell, writers; Patty Orlando, art director; Shelley Eisner, producer; Julie Gursha, associate producer; Henry Lambert, strategic planning; Mark Fitzloff, Joe Staples, executive creative directors. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Caroline Kousidonis, line producer. Editorial Rock Paper Scissors Angus Wall, editor; Angela Dorian, post executive producer/producer. Visual Effects a52 Pat Murphy, VFX supervisor/Flame artist; Michael Steinmann, VFX producer. Titles/Graphics Just Do It and Nike title cards, artwork from Patty Orlando. Music/Sound Song “Every Little Bit Hurts” Aretha Franklin Albums “Running out of Fools” (1964). Walker, Portland, Ore. Sara Matarazzo, music supervisor; Abbey Hickman, music producer. Barking Owl, Los Angeles Michael Anastasi, sound designer; Kelly Bayett, executive producer. Audio Post Eleven Sound Jeff Payne, mixer; Dawn Redmann, producer.
Stain remover Vanish presents this emotional short film--created by BETC Havas, Sao Paulo, and produced by LOBO--that explores the profound consequences of bullying and highlights the importance of open conversations between parents and children. Titled The Bully Monster, the animated film premiered at the Maquinaria Festival in Rio de Janeiro on February 15 in a special edition featuring family-focused programming.
The filmโs protagonist is a boy who experiences bullying at school but keeps silent about his suffering. Isolation turns sadness into insecurity, creating invisible emotional scars that only grow in the absence of dialogue. When his mother notices stains on his uniform, these marks become the starting point for a revealing conversation. As words find space to make themselves heard, the stains begin to fade.
This initiative aligns with the Vanish Saves Your Uniform campaign, which, for the past three years during the back-to-school season, has engaged with parents by positioning the brand as a trusted partner in preserving school uniforms. This year, Vanish decided to broaden the conversation, bringing bullying into the debate as the real stain that can impact a childโs life.
The Bully Monster is being screened as preshow material in movie theaters starting February 20 and will also be available on streaming platforms and digital channels. In addition to the film, the campaign will include out-of-home activations and school initiatives through a partnership with Abrace โ Preventive Programs, the founding organization of the โBullying-Free Schoolsโ program, which has been equipping institutions with resources to combat school violence for 12 years.
โResearch indicates that stains on a uniform can... Read More
