Lance Acord of Park Pictures directed and shot this spot which celebrates the triumph of the runner who struggles to finish last in a marathon–but finish she does.
Titled “Last,” this spot from Wieden+Kennedy, Portland, Ore., shows us the true, deeper meaning of personal achievement.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative directors; Dan Viens, interactive director; Evelyn Loomis, interactive producer; Matt Hunnicutt, global executive producer; Heather Ryder, Darcie Burrell, writers; Patty Orlando, art director; Shelley Eisner, producer; Julie Gursha, associate producer; Henry Lambert, strategic planning; Mark Fitzloff, Joe Staples, executive creative directors. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Caroline Kousidonis, line producer. Editorial Rock Paper Scissors Angus Wall, editor; Angela Dorian, post executive producer/producer. Visual Effects a52 Pat Murphy, VFX supervisor/Flame artist; Michael Steinmann, VFX producer. Titles/Graphics Just Do It and Nike title cards, artwork from Patty Orlando. Music/Sound Song “Every Little Bit Hurts” Aretha Franklin Albums “Running out of Fools” (1964). Walker, Portland, Ore. Sara Matarazzo, music supervisor; Abbey Hickman, music producer. Barking Owl, Los Angeles Michael Anastasi, sound designer; Kelly Bayett, executive producer. Audio Post Eleven Sound Jeff Payne, mixer; Dawn Redmann, producer.
This trailer promotes Charge Around The Globe, a new adventure docuseries that follows record-breaking traveler Lexie Limitless on an extraordinary journey to circumnavigate the globe in an electric vehicle--traveling over 30,000 kilometers across six continents, all in pursuit of one world record. The three-part series on Prime Video in the U.K. showcases the capabilities of modern electric vehicles while immersing viewers in the numerous experiences and challenges Lexie encounters throughout her journey. As she navigates various challenges throughout her trip, Charge Around the Globe serves as a testament to the spirit of exploration. Ford, Wieden+Kennedy London and WracK teamed on the series.
The documentary aims to address the primary concern hindering many consumers from transitioning to electric: doubts about the range and capability of electric vehicles. As a 120-year-old brand, Ford looked to its past as inspiration for the switch that’s taking place today. Over a century ago, pioneering explorer Aloha Wanderwell set off from Nice at the age of 16 to become the first woman to drive around the world in a Ford Model T. Now, in 2024, we get to see Lexie, the youngest person to visit every country in the world, take to the wheel of the electric Ford Explorer, reinventing that historic journey for a new generation. Along the way, she meets extraordinary people, navigates difficult terrains, and faces the challenges of a constantly evolving charging infrastructure that puts her to the test.
“Charge Around The Globe has been the ultimate test drive for our new electric Ford Explorer. We took on every kind of weather and road condition and dealt with just about every charging scenario. The journey embodies the true... Read More
