Lance Acord of Park Pictures directed and shot this spot which celebrates the triumph of the runner who struggles to finish last in a marathon–but finish she does.
Titled “Last,” this spot from Wieden+Kennedy, Portland, Ore., shows us the true, deeper meaning of personal achievement.
Client Nike Agency Wieden+Kennedy, Portland, Ore. Alberto Ponte, Ryan O’Rourke, global creative directors; Dan Viens, interactive director; Evelyn Loomis, interactive producer; Matt Hunnicutt, global executive producer; Heather Ryder, Darcie Burrell, writers; Patty Orlando, art director; Shelley Eisner, producer; Julie Gursha, associate producer; Henry Lambert, strategic planning; Mark Fitzloff, Joe Staples, executive creative directors. Production Park Pictures Lance Acord, director/DP; Jackie Kelman Bisbee, Mary Ann Marino, exec producers; Caroline Kousidonis, line producer. Editorial Rock Paper Scissors Angus Wall, editor; Angela Dorian, post executive producer/producer. Visual Effects a52 Pat Murphy, VFX supervisor/Flame artist; Michael Steinmann, VFX producer. Titles/Graphics Just Do It and Nike title cards, artwork from Patty Orlando. Music/Sound Song “Every Little Bit Hurts” Aretha Franklin Albums “Running out of Fools” (1964). Walker, Portland, Ore. Sara Matarazzo, music supervisor; Abbey Hickman, music producer. Barking Owl, Los Angeles Michael Anastasi, sound designer; Kelly Bayett, executive producer. Audio Post Eleven Sound Jeff Payne, mixer; Dawn Redmann, producer.
How do you top one of the most viral brand videos ever made? Spoiler alert: you canโt. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical โClubโ that people would love to join while showcasing Dollar Shave Clubโs products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOTโs 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this โWelcome to the Clubโ spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
โThe Clubโ campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
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