Directed and shot by Lance Acord of Park Pictures for ad agency Highdive, this spot titled “Earth Odyssey” marks the launch of the Jeep Wrangler 4xe, part of the drive to make Jeep the world’s greenest SUV brand by 2022. In honor of this mission and the electrification of Jeep’s most iconic vehicle, Highdive tapped the classical music recording “Also Sprach Zarathustra,” often associated with the film 2001: A Space Odyssey, to introduce Jeep’s newest addition.
In this spot, you’re taken on a quest with the Wrangler 4xe through many of Earth’s different terrains and climates. While the Jeep explores these landscapes, the camera cuts to animals singing the classic melody. The grand finale culminates with the iconic monolith, with the Jeep Wrangler 4xe plugged into it as a charging station. Curious mill about to inspect the vehicle, mimicking the monolith scene from the movie.
Chad Broude, Highdive co-founder and chief creative officer, said, “The iconic classical music recording frequently associated with 2001: A Space Odyssey, known officially as ‘Also Sprach Zarathustra’, is often used to introduce something big. Which is exactly what Jeep and Highdive had in mind for the creative heralding the new electrified Jeep Wrangler 4xe. The 4xe is a game-changer for the Jeep brand, and the spot celebrates that ‘earth friendly’ excitement in a super fun way.”
