Directed and shot by Lance Acord of Park Pictures for ad agency Highdive, this spot titled “Earth Odyssey” marks the launch of the Jeep Wrangler 4xe, part of the drive to make Jeep the world’s greenest SUV brand by 2022. In honor of this mission and the electrification of Jeep’s most iconic vehicle, Highdive tapped the classical music recording “Also Sprach Zarathustra,” often associated with the film 2001: A Space Odyssey, to introduce Jeep’s newest addition.
In this spot, you’re taken on a quest with the Wrangler 4xe through many of Earth’s different terrains and climates. While the Jeep explores these landscapes, the camera cuts to animals singing the classic melody. The grand finale culminates with the iconic monolith, with the Jeep Wrangler 4xe plugged into it as a charging station. Curious mill about to inspect the vehicle, mimicking the monolith scene from the movie.
Chad Broude, Highdive co-founder and chief creative officer, said, “The iconic classical music recording frequently associated with 2001: A Space Odyssey, known officially as ‘Also Sprach Zarathustra’, is often used to introduce something big. Which is exactly what Jeep and Highdive had in mind for the creative heralding the new electrified Jeep Wrangler 4xe. The 4xe is a game-changer for the Jeep brand, and the spot celebrates that ‘earth friendly’ excitement in a super fun way.”
Credits
Client Stellantis/Jeep Agency Highdive Chad Broude, Mark Gross, co-founders/chief creative officers; Nathan Monteith, group creative director; Jorge Pomareda, creative director/art director; Casey Stern, creative director/copywriter; Jen Passaniti, head of production, executive producer; Lindsay Vetter, sr. producer; Larry Pecorella, music producer. Production Park Pictures Lance Acord, director; Jackie Kelman Bisbee, Scott Howard, exec producers; Chelsea Schwiering, head of production; Caroline Kousidonis, exec producer/producer. Editorial Cutters Chicago Michael Lippert, editor; Christian Leontios, assistant editor; Heather Richardson, exec producer; Patrick Casey, head of production. Music, Talent & IP Supervision Creative License Music The City Of Prague Philharmonic Orchestra “Also Sprach Zarathustra” (Silva Screen Music America) Movie IP2001: A Space Odyssey (Warner Bros. Entertainment) VFX a52 Patrick Murphy, VFX supervisor; Matt Sousa, Adam Flynn, Stefan Gaillot, Richie White, Flame artists; John Valle, online editor; Armando Plata, producer; Stacy Kessler-Aungst, head of production; Patrick Nugent, Kim Christensen, exec producers; Jennifer Sofio-Hall, managing director. Color a52 Color Daniel de Vue, colorist; Corey Martinez, Dylan Bursick, color assistants; Jenny Bright, color producer; Thatcher Peterson. Audio Another Country Tom Konn, exec producer, audio; Louise Rider, producer, audio; Peter Erazmus, sound design/mix; Erik Widmark, sound design; Josh Hunnicutt, audio assistant.
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.”
Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys.
“The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker.
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