The spot celebrates the lengths people will go to get their hands on even just one bite of gooey, creamy, cheesy Kraft Macaroni & Cheese. Directed by Hank Perlman of Hungry Man for CP+B and set to Marvin Hamlisch’s “What I Did For Love,” this :45 features the various ruses, sneakiness, and outright thievery by Kraft Mac & Cheese lovers of all ages. “What I Did for Love” was written by Marvin Hamlisch and Edward Kleban in 1975 for Broadway, and has been recorded by many artists since. This version for this commercial was arranged by JSM Music, New York.
Credits
Client Kraft Macaroni & Cheese Agency CP+B Adam Chasnow, VP/executive creative director; Michael Raso, creative director; Paul Sincoff, associate creative director/writer; Kyle Jones, associate creative director/art director; Chad Hoppenwasser, VP/director of video production; Katie Porter, sr. integrated producer; Alina Moeller, jr. integrated producer; Bill Meadows, executive music producer; Jorge Ivan Vargas Perez, music producer. Production Hungry Man Hank Perlman director; John Lindley, DP; Caleb Dewart, line producer; Kevin Byrne, Dan Duffy, Mino Jarjoura, Nancy Hacohen, exec producers. Editorial The Now Corporation, NY Jesse Reisner, editor; Renn Cheadle, assistant editor; Nancy Finn, exec producer. Post Method, Santa Monica, Calif. Kelley Bumbarger, lead compositor; Robert Owens, exec producer; Ananda Reavis, post producer. Post Company 3, Los Angeles. Stefan Sonnenfeld, colorist. Graphics/Animation Buck, Los Angeles Music JSM Music, NY Joel Simon, arranger, creative director, executive music producer; Doug Katsaros, arranger. Audio Lime Studios, Santa Monica. Mark Meyuhas, audio engineer; Matt Miller, engineer’s assistant; Kelli Espinoza, mix producer.
Top Spot of the Week: AlmapBBDO, Director Lu Villaca Team On A Show Of Strength For Women and Johnnie Walker
Johnnie Walker wraps up the year with an inspiring campaign that is a direct and bold response to those who would question the strength of women. Created by AlmapBBDO in São Paulo, Brazil, this anthem film--“Forte São Elas” (“Strong are the Women”) starring actress Alice Braga--references one of the most iconic productions in the brand’s history worldwide:”The Man Who Walked Around The World.” Produced by Surreal Hotel Arts, directed by Lu Villaça, and featuring an original soundtrack by Cabaret Studio, “Forte São Elas” shows Braga walking as she describes how strength plays an essential role in the daily life of every woman. Whether facing stereotypes or countless other barriers, women are the masters of their own choices and stay true to their journeys. “The campaign recognizes the emotional strength and resilience of every woman who faces and overcomes obstacles every day, and boldly challenges outdated stereotypes. And when they say that whisky is too strong for women, we will tell them: it’s the women who are strong,” said Andrea Rubim, head of marketing for Johnnie Walker. [video width="1280" height="720" mp4="https://wp-shoot.s3.amazonaws.com/wp-content/uploads/2024/12/19005421/Johnnie-Walker-StrongAreTheWomen-1.mp4"][/video] Read More
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