Grammy-winning musician Lou Reed’s haunting 1972 hit “Perfect Day” and an animated, gritty New York cityscape set the scene for a beautiful love story in The Bridge, a bittersweet short from nonprofit PAWS NY spotlighting the mental health benefits of pets.
The four-minute film is inspired by a true story about a lonely New Yorker having suicidal thoughts and an abandoned dog experiencing parallel lives of rejection, until their paths repeatedly cross on the Brooklyn Bridge, and a quiet bond begins to grow. Inspired by a true story, the short was animated by Lightfarm Studios and written and produced by Cannes-Lions-winning Klick Health.
Gabbo Freire and Ramon Lima directed The Bridge Via Lightfarm.
Credits
Client PAWS NY Agency Klick Health Rich Levy, chief creative officer; Bernardo Romero, maker; Amy Fortunato, Andrea Bistany, VPs, group creative directors (story by Levy, Romero, Fortunato and Bistany) Production Klick Health Laura Denham, executive creative producer; Jen Martin, VP, supervising creative producer; Tamika Knight, production. Animation Lightfarm Studios, executive production, animation, direction, postproduction. Gabbo Freire, Ramon Lima, directors; Arthur Baden, look & dev supervisor; Marceu Lobo, postproduction supervisor; Giselle Almeida, art direction; Beatrice Nunes, project production; Jhonatan Luiz, coordination; Rafael Vallaperde, Flavia Lizun Ferreira, exec producers; Gabriel Freire, Molusco, script; Ricardo Sasaki, storyboard artist; Daniel Silva, film editor, color grading; Maycon Lopes, character modeling; Victor Sant’Anna, props modeling; Pedro Bruno, Wesley Nereu, Joan de la Rosa, rigging; Guilhereme Garcia, layout supervisor; Diego Hay, Erin Silva, Wesley Nereu, William Santos, Joan de la Rosa, Santi Woo, animation layout; Marcelo Cabral, Victor Sant’Anna, Lucas Pereira, Fernando Matias, look dev artists; Vivi Rodrigues, animation supervisor; Alan Patrick Jr., Alessandra Louzane, Bruce Souza, Bruna Camporezi Lopes, Bruno Fabian, Camila Xavier Fazolin, Erin Silva, Gabriel Pretes, Guilherme Gazzoni, Gus Rodrigues, Gustavo Leite, Gustavo Figueiredo, Jhonatan Luiz, Jonatas Amorim, Rogerio Britto, Wesley Nereu, Wil Robson, Yumi Watari, Beatriz Buci, Wil Rhobson, animation artists; Marco Tulio Rodrigues, 2D animation supervisor; Bruno Araujo, Krystal Teodoro, Hayanne Santos, 2D animation; Caio Peral, Mayara Sampaio, Murilo Cavalcanti, concept artists; Brandon Ventura, Thiago Marques (aka Clint), Diogo Vieira, Daniel Silva, Jhonatan Luiz, Marco Tulio Rodrigues, postproduction; Pri Assuncao, motion designer. Music “Perfect Day”; Written by: Lou Reed; Published by: Oakfield Avenue Music LTDA. Music Production Company Jamute
Director Sune Sorensen of production company Hey Baby teamed with The Wonderful Agency on this lovely story to ring in the holiday spirit for floral delivery service Teleflora.
The spot introduces us to Matty who’s hospitalized during the holiday season when a magical encounter with a snowman ensures. There’s something unusual--and familiar--about this snowman. And thanks to Make-A Wish, Matty sees the person whom the snowman represents--his father who’s away on naval duty.
The production was shot in Vancouver, Canada, and includes local talent and crew. Sorensen related, “It’s hard enough to find strong, believable, child actors let alone one who has to not only carry the story but also deliver complex emotions on cue.” Clearly, he found one. “When Aaron Stansberry auditioned, the entire room starting crying. I don’t remember the last time that has happened. It was clear that he understood what it meant to his character in a very profound way. His tears felt genuine.”
The commercial is part of the “Power of Wishes” campaign which empowers Americans to help Teleflora donate $250,000 to the nonprofit organization Make-A-Wish. More than 4,000 children will receive a devastating diagnosis this holiday season and through this partnership, Teleflora will help Make-A-Wish grant life-changing wishes to children with critical illnesses. Donations are triggered when consumers order qualifying seasonal bouquets on Teleflora’s website, like the Teleflora and Make-A- Wish collaboration posts on Instagram or Facebook, or through an in-person activation at Rockefeller Center in New York City, where passersby can build a snowman on December 11. Teleflora will donate $10 to Make-A-Wish for every snowman built during the... Read More
