Grammy-winning musician Lou Reed’s haunting 1972 hit “Perfect Day” and an animated, gritty New York cityscape set the scene for a beautiful love story in The Bridge, a bittersweet short from nonprofit PAWS NY spotlighting the mental health benefits of pets.
The four-minute film is inspired by a true story about a lonely New Yorker having suicidal thoughts and an abandoned dog experiencing parallel lives of rejection, until their paths repeatedly cross on the Brooklyn Bridge, and a quiet bond begins to grow. Inspired by a true story, the short was animated by Lightfarm Studios and written and produced by Cannes-Lions-winning Klick Health.
Gabbo Freire and Ramon Lima directed The Bridge Via Lightfarm.
Credits
Client PAWS NY Agency Klick Health Rich Levy, chief creative officer; Bernardo Romero, maker; Amy Fortunato, Andrea Bistany, VPs, group creative directors (story by Levy, Romero, Fortunato and Bistany) Production Klick Health Laura Denham, executive creative producer; Jen Martin, VP, supervising creative producer; Tamika Knight, production. Animation Lightfarm Studios, executive production, animation, direction, postproduction. Gabbo Freire, Ramon Lima, directors; Arthur Baden, look & dev supervisor; Marceu Lobo, postproduction supervisor; Giselle Almeida, art direction; Beatrice Nunes, project production; Jhonatan Luiz, coordination; Rafael Vallaperde, Flavia Lizun Ferreira, exec producers; Gabriel Freire, Molusco, script; Ricardo Sasaki, storyboard artist; Daniel Silva, film editor, color grading; Maycon Lopes, character modeling; Victor Sant’Anna, props modeling; Pedro Bruno, Wesley Nereu, Joan de la Rosa, rigging; Guilhereme Garcia, layout supervisor; Diego Hay, Erin Silva, Wesley Nereu, William Santos, Joan de la Rosa, Santi Woo, animation layout; Marcelo Cabral, Victor Sant’Anna, Lucas Pereira, Fernando Matias, look dev artists; Vivi Rodrigues, animation supervisor; Alan Patrick Jr., Alessandra Louzane, Bruce Souza, Bruna Camporezi Lopes, Bruno Fabian, Camila Xavier Fazolin, Erin Silva, Gabriel Pretes, Guilherme Gazzoni, Gus Rodrigues, Gustavo Leite, Gustavo Figueiredo, Jhonatan Luiz, Jonatas Amorim, Rogerio Britto, Wesley Nereu, Wil Robson, Yumi Watari, Beatriz Buci, Wil Rhobson, animation artists; Marco Tulio Rodrigues, 2D animation supervisor; Bruno Araujo, Krystal Teodoro, Hayanne Santos, 2D animation; Caio Peral, Mayara Sampaio, Murilo Cavalcanti, concept artists; Brandon Ventura, Thiago Marques (aka Clint), Diogo Vieira, Daniel Silva, Jhonatan Luiz, Marco Tulio Rodrigues, postproduction; Pri Assuncao, motion designer. Music “Perfect Day”; Written by: Lou Reed; Published by: Oakfield Avenue Music LTDA. Music Production Company Jamute
How do you top one of the most viral brand videos ever made? Spoiler alert: you can’t. But when Dollar Shave Club tapped Zack Seckler to direct a new campaign to revive the absurdist humor of its iconic launch video, he knew he had a rare opportunity to create something special.
The brief was simple: introduce the concept of a physical “Club” that people would love to join while showcasing Dollar Shave Club’s products and embracing the weird. From script to direction and post, Seckler--an alum of SHOOT’s 2021 New Directors Showcase--was invited to help sculpt that vision.
The result is this “Welcome to the Club” spot which invites us to join a unique, seemingly exclusive but in reality an accessible and affordable fraternity of Dollar Shave Club members. But you need to know the password or more accurately, the two-word phrase--"shave money."
“The Club” campaign brings the brand back to its humorous roots, reflecting a new chapter after being acquired by Nexus Capital Management from Unilever in late 2023. The work takes Dollar Shave Club back to its disruptive beginnings and what made the brand a viral sensation from its inception in 2011.
